Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Both the 2023 NFL Draft and 2026 FIFA World Cup will have an expected economic impact of more than $100 million, according to Kansas City, Missouri. Click here to read the story at kshb.com. Discussion Questions:
From the mid-1990s to the early 2000s, NASCAR exploded in popularity. Click here to read the story at frontstretch.com. Discussion Questions:
Music fans responded with disbelief this week to the release on streaming and social media platforms of the viral song “Heart on My Sleeve.” Click here to read the story at npr.org. Discussion Questions:
Twins fans might not realize it, but robot eyes will be watching them. As one of several tech upgrades the baseball team made to Target Field ahead of Friday afternoon’s home opener against the Astros, an artificial intelligence (AI) weapons-detection system will replace the usual metal detectors and manual bag Read more…
Today, SNICKERS® Ice Cream, proudly part of Mars, announced an ice-cold partnership with the 2023 NFL Draft’s coveted prospect Bryce Young, offering NFL fans a cool way to “chill out” with a first to market “SNICKERS Bryce Cream Bar.” Click here to read the story at prnewswire.com. Discussion Questions:
As the final whistle blows on an iconic 30-year partnership between Fifa and EA Sports, we sit down with the brand and its creative agency Uncommon who are tasked with reinventing the world’s most successful video game franchise. Click here to read the story at thedrum.com. Discussion Questions:
Shortly after buying the NHL’s New Jersey Devils, Josh Harris explained why. “What we’ve done is buy good companies,” he told NJ.com in 2014, “good franchises that have a reason to exist but for whatever reason may have some financial difficulties or need some new leadership.” Click here to read the Read more…
Heading into next week’s playoffs, the Milwaukee Bucks have the best record in the NBA. They posted this season’s longest winning streak (16 games), and they’ve gone about their business without the drama that makes for headlines and fuels talking-head debate shows. Click here to read the story at fastcompany.com. Read more…
Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max. Click here to read the story at deadline.com. Discussion Questions:
As expected, the USFL and XFL split the already-limited spring football audience in their first head-to-head. Click here to read the story at sportsmediawatch.com. Discussion Questions: