Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In its quest to turn the culinary talents of passionate home cooks into small businesses, Shef, a chef-to-consumer marketplace, is now taking those efforts nationwide. Click here to read the story at techcrunch.com. Discussion Questions:
Staffing problems in customer service and the growing complexity of essential goods and services, like cars and digital tech, have made complaints harder to resolve, survey data shows. Click here to read the story at nbcnews.com Discussion Questions:
Bye-bye Crispy Chicken Sandwich. Hello McCrispy. McDonald’s is choosing to rebrand the name of the Crispy Chicken Sandwich to the more catchy McCrispy. Click here to read the story at foodbeast.com. Discussion Questions:
Spotify is redesigning the core homescreen of its app, trying to make it easier for users to find new stuff to listen to — and watch. Click here to read the story at theverge.com. Discussion Questions:
Ranch enthusiasts have a whole new way to enjoy the creamy salad dressing. On Thursday, Hidden Valley unveiled a new collaboration with Brooklyn-based ice cream parlor Van Leeuwen: Hidden Valley Ranch ice cream. Click here to read the story at people.com. Discussion Questions:
Since her Super Bowl halftime performance, Rihanna has been making her way back to the spotlight. Next stop: PUMA. Click here to read the story at news.yahoo.com. Discussion Questions:
Wendy’s announced earlier this week that it’s bringing back its iconic slogan: “Where’s the Beef?” Click here to read the story at thedrum.com. Discussion Questions:
Back in 2021, the ever-so-famous drink and sweet treat collaboration that we happened and we never knew we needed was between Peeps and Pepsi. And no, it’s not a cola-flavored marshmallow treat. Click here to read the story at guiltyeats.com. Discussion Questions:
You soon won’t have to go to a movie theater to snack on AMC’s popcorn. The nation’s largest movie theater chain announced Tuesday it’s launching a new line of microwave and ready-to-eat popcorn products that will be exclusively available at Walmart. Click here to read the story at usatoday.com. Discussion Questions:
In 2015, KFC recruited Saturday Night Live alum Darrell Hammond to play Colonel Harland Sanders in a series of commercials declaring, “I’m back America!” Click here to read the story at nrn.com. Discussion Questions: