Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
More restaurants, including big chains and small mom-and-pop shops, are using subscription programs to build loyalty and drive sales. Click here to read the story at axios.com. Discussion Questions:
Just days after revealing “It’s Diner Time,” a new brand platform that doubles down on delivering diner comfort for today’s America, Denny’s announces new elements of its overall experience including the debut of a bold, bright new menu to welcome all and make guests feel even more at home when visiting America’s Read more…
New campaign “Vanlightenment” for the Chrysler Pacifica and Pacifica Hybrid spans television, digital and social media, including Chrysler brand’s Facebook, Twitter and Instagram channels. Click here to read the story at prnewswire.com. Discussion Questions:
A majority of Americans believe climate change will be catastrophic within their lifetime (68%), according to new research. Click here to read the story at nypost.com. Discussion Questions:
Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into Read more…
We’ve long seen that certain companies like to innovate with the English language by misspelling brand names—arriving at names like Lyft and Tumblr. Click here to read the story at fastcompany.com. Discussion Questions:
Despite rolling out some fun new menu items and enticing discounts near the end of last year, both Domino’s and Papa Johns posted some disappointing fourth-quarter sales in 2022, CNBC reports. Click here to read the story at thetakeout.com. Discussion Questions:
Fans claim that Wingstop’s ranch is so good, they’d bathe in it. Click here to read the story at prnewswire.com. Discussion Questions:
Pringles mascot Mr. P has sported a burly and well-recognized world-class mustache for generations. Click here to read the story at packagingdigest.com. Discussion Questions:
Think NFTs are meh? All very 2022? Well it might be time to wake up and smell the coffee. Virtually, of course. Click here to read the story at forbes.com. Discussion Questions: