Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Nationwide Arena becomes newest venue to deploy checkout-free shopping, elevating the fan experience by eliminating the checkout line. Click here to read the story at nhl.com. Discussion Questions:
The 2023 Winter Classic at Fenway Park set merchandise sales records for an NHL outdoor game, according to the league. Click here to read the story at ESPN.com. Discussion Questions:
The ‘Official Soup Sponsor of the NFL’ is taking soup into the metaverse by launching the Chunky FuelUp Tournament, an immersive experience featuring Fortnite Creative. Click here to read the story at prnewswire.com Discussion Questions:
BioSteel Sports Nutrition Inc. (“BioSteel”) today announced a series of multi-year partnerships that expand its growing presence in the National Hockey League (NHL®) and name the brand the new Official Sports Hydration Partner of six franchises: the Anaheim Ducks, Carolina Hurricanes, Chicago Blackhawks, Columbus Blue Jackets, Pittsburgh Penguins and Tampa Bay Read more…
Major League Baseball just saw its teams spend billions of dollars in free agency, and part of the reason why is the record-setting revenue the league generated in 2022. Click here to read the story at si.com. Discussion Questions:
As TCU gears up to the play in the national championship, fans can’t get enough of the purple and white merchandise. Click here to read the story at star-telegram.com. Discussion Questions:
Prayers stretched far beyond the world of football when Buffalo Bills safety Damar Hamlin collapsed on the field during the team’s Monday Night Football game against the Cincinnati Bengals. Click here to read the story at prweek.com. Discussion Questions:
Prepare for a lot more “Avatar.” The sequel to the 2009 hit, “Avatar: The Way of Water,” is currently taking the box office by storm, surpassing “Top Gun: Maverick” this week to be the biggest 2022 release at the worldwide box office with $1.5 billion. Click here to read the story at Read more…
An online fundraiser started by the Buffalo Bills safety Damar Hamlin registered more than $4 million in donations just hours after the NFL star suffered cardiac arrest during a game on Monday. Click here to read the story at npr.org. Discussion Questions:
Bell and Snap Inc. today announced they have joined forces to bring together the best of 5G technology and AR to create a unique immersive experience for Toronto Raptors fans. Click here to read the story finance.yahoo.com. Discussion Questions: