Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
It was Oct. 15, the night of the Duke-North Carolina football game, and as the game reached a fever pitch, so too did the student section. On and off the field, something special was brewing. Click here to read the story at Duke chronicle.com. Discussion Questions:
YouTube won the big bidding war for NFL Sunday Ticket yesterday, beating out Apple, Amazon, and ESPN with a deal worth a reported $2 billion a year. NFL fans will now be able to get the out-of-market games package as part of the YouTube TV bundle or on its own in the Read more…
Buttressing the $441.6M global opening of Avatar: The Way of Water this past weekend –the 11th best ever– is a curated promo partner campaign assembled by Disney; a lineup that reflects the eco-friendly and technologically advanced sensibilities of the James Cameron-directed epic. Click here to read the story at deadline.com. Discussion Questions:
The decision to simulcast all five NBA Christmas Day games on ABC paid off in the ratings. Despite facing the first ever Christmas NFL tripleheader, the NBA’s five-game Christmas Day slate averaged 4.27 million viewers across ABC and ESPN, per Nielsen fast-nationals — up 5% from last year (4.08M), if Read more…
The NCAA has found a prominent politician to succeed Mark Emmert. The NCAA announced Thursday that Massachusetts Gov. Charlie Baker (R) will be its next president. Baker’s term as governor is up in January and he will take over in March. Click here to read the story at sports.yahoo.com. Discussion Read more…
Nothing says big-time holiday hoops like a school play featuring “Non-Stop,” a zealous geek billed as the NBA’s biggest fan. Click here to read the story at musebycl.io. Discussion Questions:
The Cowboys are trying to keep up with the Joneses. Click here to read the story at profootballtalk.com. Discussion Questions:
The FTC has filed a legal challenge to try and block Microsoft’s plan to buy Activision Blizzard for $68.7 billion, according to a press release from the regulator. Click here to read the story at theverge.com. Discussion Questions:
Lebron James’ son Bronny got most of the headline play, but there’s another big story in the recent Nike NIL deal allowing college athletes to get paid. At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and Read more…
Netflix’s Ted Sarandos again addressed the question of whether the streamer is interested in live sports — and he once again waved it off as not in the cards, at least anytime soon. Click here to read the story at variety.com. Discussion Questions: