Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “NBA x Nike Uniform Collection” lesson plan bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page. Read more…
The Braves cashed in on a World Series championship season by generating franchise-record revenue. Click here to read the story at ajc.com. Discussion Questions: What is revenue? Why is revenue important to sports teams like the Atlanta Braves? How do sports teams generate revenue? What do you think represents a Read more…
Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence. Click here to read the story at magazine.promomarketing.com. Discussion Questions: What is licensing? Why is licensing important in the entertainment industry? If you wanted to put an image of Taylor Swift on a t-shirt and sell Read more…
The XFL is back in 2023, its third iteration after trying to launch a spring football league two other times. Click here to read the story at espn.com. Discussion Questions: What is branding? Why is branding important in sports and entertainment? Why do you think branding might be particularly important to a new team Read more…
* Note to current subscribers to SCC’s Education Resource Center subscribers, you might consider downloading the “State of NIL” activity bundle to help augment your discussion of this news story in class! The resource is available by visiting the “Bonus Content” subscription link on your account page. Oregon State is Read more…
Houston First estimates a $12 to 14 million economic impact per home game during this year’s World Series. Click here to read the story at khou.com. Discussion Questions: What is economic impact? What is an economic impact study? When are economic impact studies conducted? What are direct effects from an Read more…
On Wednesday, private equity firm MSP Sports Capital (known in part for its investment in McLaren Racing) announced that it has acquired a majority interest from ESPN Productions for X Games. Click here to read the story at forbes.com. Discussion Questions: What is competition for the entertainment dollar? How might Read more…
The latest Marvel blockbuster movie officially releases on November 11th, but the world premiere was held last night. Click here to read the story at sbnation.com. Discussion Questions: What is cross promotion? Why is it important for all parties involved to benefit in a cross promotion? Describe this promotion from Read more…
As the North American Regional Supporter of the FIFA World Cup Qatar 2022™, Frito-Lay North America is preparing fans for the FIFA World Cup with everything they need to enhance their at-home viewing experience. Click here to read the story at prnewswire.com. Discussion Questions: What is the FIFA World Cup? What is Read more…
A group of high-profile investors, including NBA star Stephen Curry, Formula One driver Lewis Hamilton, women’s soccer player Alex Morgan, Los Angeles Angels All-Star Shohei Ohtani, entertainer Justin Timberlake and tennis star Serena Williams, are backing Tiger Woods and Rory McIlroy’s new company, which plans to launch a tech-infused golf league in 2024. Click here to read the story Read more…