Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Fox plans to avoid coverage of Qatar’s controversial treatment of migrant workers during World Cup broadcasts, much as it didn’t address criticism of Russia’s government during the 2018 tournament. Click here to read the story at si.com. Discussion Questions: What is economic impact? What is a mega event? Do you think Read more…
The National Football League wants to be the most youth-focused, community-driven league in the world. To reach that goal, it’s counting on its social media marketing strategy. Click here to read the story at digiday.com. Discussion Questions: What is market segmentation? What are demographics? What is a target market? Based Read more…
In 2009, Fox’s marketing team posed a $237 million question: How can we make sure that hordes of moviegoers turn out to see an ambitious tentpole about beastly blue humanoids living in a distant land no one has ever heard of? Click here to read the story at vulture.com. Discussion Read more…
Miley Cyrus turns up the volume on a Beats Pill and applies eos lip balm in “We Can’t Stop”; Ariana Grande whips out a Samsung Galaxy Note in the first 5 seconds of “Focus”; Lil Nas X, dressed as a vampire, reaches for an Estée Lauder anti-aging serum in “Rodeo.” Click here to read the story Read more…
The average Major League Soccer (MLS) franchise is now worth US$852 million, a 55 percent increase on last year’s value, according to Sportico’s latest estimations. Click here to read the story at sportspromedia.com. Discussion Questions: Given that all professional sports teams generate a profit, why would anyone want to purchase a Read more…
Elena Delle Donne just dropped a very special signature shoe. Click here to read the story at sports.yahoo.com. Discussion Questions: What is product endorsement? Is endorsement the same as influencer marketing? Why or why not? Who is Elena Delle Donne? Why do you think footwear brands invest in endorsement deals Read more…
As football fans prepare for the kick-off in November, Coca-Cola is celebrating the journey of each fan through the real magic of the FIFA World Cup. With the majority of fans unable to travel to Qatar for the FIFA World Cup 2022, Coca-Cola will deliver the electric atmosphere of the Read more…
Summer is nearly over, which means it’s time to transition into Spooky Season. Baseball appears to be doing so a bit before October, as MLB fans have noticed people sitting stock-still behind home plate holding some creepy smiles for the duration of the game. Click here to read the story Read more…
The NHL is debuting digitally enhanced dasherboards (DED) for all games this season that will “erase and replace” the advertising found on arena rink boards with virtual ads on broadcasts. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? Why do brands sponsor sports teams and Read more…
The NBA’s new app is proof that TikTok continues to exert its influence on the world of entertainment programming. The sports-focused offering is clearly designed to appeal to the younger generation, offering vertical video and user-specific, “social-style” content that could help drive Gen Z interest and keep consumers engaged on Read more…