Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The end of Serena Williams’ glittering tennis career will have little to no impact on the American’s brand value and her earnings from endorsements could even surge post-retirement, industry experts told Reuters. Click here to read the story at reuters.com. Discussion Questions: What is a brand? Is Serena Williams a Read more…
Nissan is bringing back its long-running “Heisman House” campaign with the addition of a college-level athlete and a play around the metaverse, per a news release. Click here to read the story at marketingdive.com. Discussion Questions: What is the difference between the marketing of sports and marketing through sports? Which do Read more…
When advertisers take these days to MTV’s long-running “Video Music Awards,” they are hoping viewers will be as interested in what interrupts the action as they are in the trophy-winners themselves. Click here to read the story at variety.com. Discussion Questions: What is the difference between the marketing of sports and Read more…
Disney is exploring a membership program in the style of Amazon Prime, as first reported by The Wall Street Journal. The program could offer various exclusive perks, discounts, and other enticements for subscribers to spend more money on Disney products and services. Click here to read the story at theverge.com. Discussion Read more…
Sports merchandise giant Fanatics has struck a deal with the Los Angeles 2028 (LA28) Organising Committee and Team USA for merchandise, licensing and retail operations. Click here to read the story at sportspromedia.com. Discussion Questions: What is licensing? Why is licensing important to Fanatics? Why is licensing important to Team Read more…