Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Major League Baseball is dividing up international markets among its franchises, giving teams new commercial rights in specific areas around the globe, according to multiple people familiar with the plan. Click here to read the story at sports.yahoo.com. Discussion Questions: Why are international markets important to Major League Baseball? How might targeting Read more…
Stephen Curry is a business mogul. From cryptocurrency to television shows, the Warriors star has amassed a fortune near $160 million according to celebritynetworth.com. Click here to read the story at si.com. Discussion Questions: What is a brand? Are athletes like Steph Curry a brand? What is a business mogul? What Read more…
Professional ice hockey is back in East Rutherford. The Metropolitan Riveters announced Wednesday a three-year agreement to make the ice rink at the American Dream mall the team’s new home ice, beginning with this upcoming season of the Premier Hockey Federation. Click here to read the story at news.yahoo.com. Discussion Read more…
The National Football League and the German Bundesliga (DFL) soccer league announced an agreement on Thursday that will see two of the world’s most successful sporting operations collaborate to help grow business in their respective markets. Click here to read the story at cnbc.com. Discussion Questions: What is promotion? Why Read more…
In July 2021, name, image, and likeness (NIL) rules and laws opened the door for college athletes to make money for the first time. It did not take long for them, or brands, to capitalize. Click here to read the story at espn.com. Discussion Questions: What is NIL? Why is Read more…
The Chicago Bears offered up the first look at their conceptual plans for their potential new home in Arlington Heights, releasing a letter to residents ahead of a community meeting to discuss their massive design. Click here to read the story at nbcchicago.com. Discussion Questions: As it relates to the Read more…
When the National Football League’s regular season kicks off Thursday, millions of fans will settle into their easy chairs to watch America’s biggest, richest sport. But a different, multibillion dollar match will unfold a week later. Click here to read the story at finance.yahoo.com. Discussion Questions: What are broadcast rights? Read more…
Instacart has retained Grammy winner Lizzo as the face of its biggest brand campaign to date to introduce Carts, an in-app experience that will enable pop culture personalities, retailers and online creators to share shoppable, curated content. Click here to read the story at forbes.com. Discussion Questions: What is celebrity endorsement? Read more…
The San Francisco 49ers are not the favorites to win the Super Bowl or even their own division this season, but they are atop another list — the cost of attending an NFL game. Click here to read the story at axios.com. Discussion Questions: What is pricing? Why is pricing an important Read more…
Fox Corp. has sold Super Bowl commercials for more than $7 million for 30 seconds of airtime, setting a record for TV’s most popular annual event. Click here to read the story at bloomberg.com. Discussion Questions: What is advertising? Why do businesses and brands advertise? What are ratings? Why are ratings Read more…