Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Hockey sponsorship has become a bit of a theme in Canadian marketing this year. A few months ago, a number of top brands wanted nothing to do with Hockey Canada after ugly allegations of sexual assault against Team Canada players surfaced. Click here to read the story at the-message.ca. Discussion Read more…
Aaron Rodgers leaned into the microphone and let it fly. Speaking two days after the 2011 Pro Bowl, the Green Bay Packers quarterback said: “I’ll be honest with you. I was a little bit disappointed. I felt like some of the guys on the NFC side embarrassed themselves.” Click here to read the story Read more…
Walt Disney’s convoluted flow chart of revenue streams is getting a new addition. Earlier this month, Disney released the first batch of trading cards from its upcoming game, “Lorcana,” and they’re already fetching $2k+ on the resale market, per Polygon. Click here to read the story at thehustle.co. Discussion Questions: Read more…
Apple Music will be the new sponsor of the Super Bowl halftime show, the NFL announced early Friday morning. Click here to read the story at espn.com. Discussion Questions: What is sponsorship? What is sponsorship inventory? Do you think the Super Bowl halftime show represents an example of sponsorship inventory? Read more…
In an interview with Forbes, the artists formerly known as Kanye West revealed that he plans to sell his highly-anticipated YZY SHDZ sunglasses for $20 at his Ye Supply store. Click here to read the story at yahoo.com. Discussion Questions: What is pricing? Why is price an important function of marketing? Why do Read more…
Amazon’s first broadcast of “Thursday Night Football” attracted a record number of new Prime signups over a three-hour period, more than during similar periods on Prime Day or other big shopping days such as Black Friday and Cyber Monday, an executive said in a memo viewed by CNBC. Click here Read more…
It was December 2009 when Australian actor Sam Worthington, unaware of how massively his role as an ex-Marine on a mission to a new planet was about to change his life, received a bit of advice from James Cameron. Click here to read the story at latimes.com. Discussion Questions: What is the Read more…
The Chicago Bulls announced today the launch of THE AUROCHS, the first NFT collection from a professional sports team to launch on Coinbase’s new NFT marketplace – Coinbase NFT. Click here to read the story at nba.com. Discussion Questions: What is a NFT? What are collectibles as it relates to Read more…
These days, Minnesota Twins games at Target Field in Minneapolis boast lots of thrilling action—but you’ll need a phone to see it. Click here to read the story at musebycl.io Discussion Questions: What is a product? Are baseball games a product? Why is it important to provide fans with a Read more…
In-depth Amazon coverage from the tech giant’s hometown, including e-commerce, AWS, Amazon Prime, Alexa, logistics, devices, and more. Click here to read the story at geekwire.com. Discussion Questions: What is fan experience? What factors influence the fan experience at spectator events like football games and concerts? How does technology impact Read more…