Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
No one knows how many people will be in town this week when NFL draft festivities begin Thursday. But it will be a lot — almost certainly a record-breaking number — and the economic impact is expected to shatter all Las Vegas and NFL standards for a special event. Click Read more…
While Warner Bros.’ and Mattel Films’ upcoming Barbie movie is sure to have some level of self-awareness about its main character’s status as a real-world cultural icon, Mattel is taking a firm stance against featuring the iconic doll’s very unofficial anthem that basically everyone knows by heart. Click here to read the story at Read more…
What happens here, only happens here’, reads the new slogan of the self-proclaimed entertainment capital of the world. Introduced two years ago to replace Las Vegas’ iconic former motto – ‘what happens in Vegas, stays in Vegas’ – the city’s mantra is emblematic of its evolution; a transformation not just Read more…
One day after the NCAA announced president Mark Emmert will step down by 2023, several high-ranking leaders throughout college athletics on Wednesday agreed it’s the right time to find a new leader, but the position is as ambiguous as the future of the organization itself. Click here to read the Read more…