Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market. Click here to read the story at Read more…
FIFA, one of the most popular video game franchises, will be renamed EA Sports FC after the game’s publisher, Electronic Arts Inc., failed to reach a new licensing agreement with the world soccer governing body of the same name. Click here to read the story at fortune.com. Discussion Questions: What is licensing? Read more…
Rich Eisen is everywhere. The voice and face of the NFL Network during football season, Eisen also hosts the three-hour daily sports talk TV program, The Rich Eisen Show, which is streamed live, broadcast on satellite radio, and available through 48 terrestrial radio affiliates. Click here to read the story at inc.com. Discussion Questions: What is a personal Read more…
Ian Jackson and Johnuel “Boogie” Fland are among the brightest stars in the firmament of high school basketball and now have business deals to prove it. Click here to read the story at nbcchicago.com. Discussion Topics: What is NIL? Who is eligible for a NIL deal? Why are brands interested Read more…
The Kentucky Derby is the most prized jewel in horse racing’s Triple Crown. Apart from the thoroughbreds and jockeys, brands are the other stars attempting to capture the eyes of the well-heeled, floppy hatted, julep-soaked masses descending on Churchill Downs in Louisville this weekend. Click here to read the story at adweek.com. Read more…
The Milwaukee Bucks, in their quest to repeat as NBA champions, this weekend will begin playing the Boston Celtics in the Eastern Conference semifinals. Off the court, the team is seeking $4 million annually for entitlement rights to its plaza inside Deer District, a 30-acre property that sits outside their arena. Read more…
There’s a new class of Live Más Scholars! Today, the Taco Bell Foundation announced more than $8 million in scholarships to break down barriers to education for 772 passionate students looking to ignite change in their communities and across the country. Click here to read the story at nrn.com. Discussion Read more…
While the Buffalo Sabres were playing the New Jersey Devils, their digital avatars were mimicking each move in virtual reality. Strap on the VR goggles. Touch a button, and you’re watching the game through the eyes of a skater heading in for a shot. Click here to read the story at espn.com. Discussion Read more…
Lululemon is launching a membership program — and it’s about more than workout clothes. The athletic apparel retailer will debut two tiers of memberships, one free and one paid, in a bid to build a stronger base of loyal customers. Click here to read the story at cnbc.com. Discussion Questions: What Read more…
An iPhone rested on a tripod in front of Suite 225, pointed toward the ice where one could tap any of the Devils or Sabres skating in the Prudential Center last Thursday night and see just how fast they were moving. Shot speeds, time on ice and heat maps were easily accessible, Read more…