Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In what CEO Brian Chesky calls “the biggest change to Airbnb in a decade,” the home rental company introduced a sitewide makeover Wednesday that makes it easier to find offbeat and niche properties. Click here to read the story at axios.com. Discussion Questions: Why is summer an important time of Read more…
Feeling a bit cheated when you look down at your plate? It’s not just a figment of your imagination—portions at U.S. restaurants are indeed getting smaller. Call it shrinkflation: when sizes shrink, but you’re paying the same price, or sometimes even more, for the meal or product. Click here to read Read more…
Disney added 7.9 million new subscribers to its Disney Plus streaming service during the first three months of 2022, the company announced in its Q2 earnings report on Wednesday. Click here to read the story at theverge.com. Discussion Questions: What is competition? What is the difference between direct and indirect competition? Read more…
The nation has long been divided as to which is the best condiment: ketchup or mustard. But the country’s number one ketchup brand is about to launch something that may sway mustard lovers to the other side: an eco-friendly paper bottle. Click here to read the story at eat this.com. Discussion Questions: Read more…
Snack makers released Old Bay Goldfish on Monday — for when sprinkling Maryland’s favorite seasoning on actual fish just isn’t enough. Click here to read the story at baltimore.com. Discussion Questions: Why would Goldfish introduce an Old Bay flavor? Why would Old Bay want to be featured as a Goldfish flavor? What Read more…
Facebook is getting into physical retail for the first time, next month opening its own Meta location to offer its VR headsets and glasses directly to potential buyers as it tries to stoke interest in products vital to its metaverse ambitions. Click here to read the story at business insider.com. Discussion Questions: What is retail? Read more…
The makers of brand-name products such as Tide detergent and Kraft Macaroni & Cheese are bolstering their defenses against store-brand rivals like Walmart’s Great Value products as shoppers’ budgets start to show signs of strain due to persistent inflation. Click here to read the story at nbcnews.com. Discussion Questions: What Read more…
Take that, online travel agencies. The world’s largest hotelier not only drove more direct bookings but also saw strong growth in its loyalty program. Click here to read the story at skift.com. Discussion Questions: What is a brand? What is brand loyalty? What are five examples of hotel brands? Why Read more…
There are ancient traditions, such as the one that indicates that the cereal is eaten with milk. It doesn’t matter if they are corn flakes, rice or wheat, what tradition says is that you have to accompany them with milk, right? Tropicana, the North American manufacturer of fruit drinks, challenges that Read more…
Competition between brands is natural, but few rivalries are as ingrained in culture as the long-standing battle between Coca-Cola and Pepsi. Even people who have sworn off soda may hold an opinion on which label they align with. “Are you Coke or Pepsi?” is a question that frequently appears on personality Read more…