Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Should he win one of auto racing’s crown jewel races, Conor Daly would gladly take the seven-figure payout awarded to the Indianapolis 500 champion and deposit traditional American cash straight in his bank. Click here to read the story at apnews.com. Discussion Questions: What is sponsorship? What is a sponsorship Read more…
The NFL and Pepsi officially renewed their sponsorship deal, but Super Bowl halftime rights are going back on the market. Click here to read the story at CNBC.com. Discussion Questions: What is sponsorship inventory? How might the Super Bowl halftime show represent an example of sponsorship inventory? What is a Read more…
DC League of Super-Pets is giving four-pawed comic book fans and their humans some furry heroes of their own. Click here to read the story at hollywoodreporter.com. Discussion Questions: What is a “toy ready” film? Why do studies create toy ready films? Based on information from this story, would you describe Read more…
Chipotle this week unveiled a new mixed-reality ad with the Colorado Avalanche NHL team, according to details shared with Marketing Dive. Click here to read the story at marketingdive.com. Discussion Questions: What is advertising? What is a virtual advertisement? According to your textbook (The Business of Sports & Entertainment), what Read more…
All eyes are on the Golden State Warriors as they kick off the Western Conference Finals Wednesday night in San Francisco, while the city the Warriors left behind is also getting some attention for the lack of eyes. Click here to read the story at cbsnews.com. Discussion Questions: Why are Read more…
Formula One is an American sport. I do not mean it belongs to Americans: The heartbeat of the schedule will always be races at the crown jewel European tracks. The drivers will always be majority European. Click here to read the story at theringer.com. Discussion Questions: What is a product? What is Read more…
Nearly twice as many names as usual will come off the Green Bay Packers season ticket waiting list this year, the result of normal turnover and the team redistributing some excess tickets they took back from a handful of fans. Click here to read the story at usatoday.com. Discussion Questions: Read more…
For years, Domino’s has been working on and unleashing new and increasingly convenient ways to order a pizza. Of course, there’s the familiar Pizza Tracker, which lets you know the status of your order, but there’s the pizza emoji order, Slack order, Samsung TV order, the Amazon Echo order, the Read more…
The umpire calls ball four and all hell breaks loose. Rather than trotting to first base, the batter breaks into a sprint and doesn’t stop, rounding the bag at full speed. The catcher jumps up and throws to the shortstop, who tosses to the second baseman. Click here to read the story Read more…
So, an American consortium has bought an English soccer team with the ultimate aim of winning the Premier League title. Nothing especially new there, right? Click here to read the story at apnews.com. Discussion Questions: What is fandom? How do you think the concept of fandom might influence a group Read more…