Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
IHOP is taking an influencer-led approach to touting its first loyalty program. Prioritizing social media and creators suggests the chain is trying to reach a younger crowd of consumers that have drifted away from casual dine-in experiences. Click here to read the story at restaurantdive.com. Discussion Questions: What is brand loyalty? Read more…
Two buildings to open by the end of 2023 on Walmart’s new corporate campus in Bentonville are a 360,000-square-foot fitness center and a 73,000-square-foot childcare center. The Walton family is providing $225 million for the facilities. Click here to read the story at kavtv.com. Discussion Questions: What is competition? Why Read more…
Consumers plan to spend an average $169.79 this year on Easter-related items, according to results of the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. Click here to read the story at nrf.com. Discussion Questions: What is market research? What are the different types Read more…
Roblox and Chipotle continue their partnership with the roll-out of the Chipotle Burrito Builder on Roblox, a new simulation experience that will invite players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s in-experience currency on Roblox1, starting on April 7, National Burrito Day. Click here to Read more…
On Monday Coca-Cola unveiled a new, limited-edition flavor that’s supposed to taste like…pixels. Yes, pixels. Click here to read the story at cnn.com. Discussion Questions: What is promotion? Why do brands engage in promotions? What are the different forms of promotion? What type of promotion is a limited-edition product? What is Coca-Cola’s new Read more…
The Honest Kitchen, a San Diego maker of human-grade pet food, has landed $150 million from Monarch Alternative Capital to boost manufacturing, marketing, product development and sustainability initiatives. Click here to read the story at sandiegotribune.com. Discussion Questions: What is entreprenuership? Why is funding important to a startup business? What Read more…
Many millennials and older Gen Zers will remember the smell and feel of an Abercrombie & Fitch circa the 2000s. The music was loud, the lights were low, and the cologne was strong enough to make your mom wait outside. Click here to read the story at morningbrew.com. Discussion Questions: Read more…
Amazon.com is laying out plans to launch thousands of small satellites capable of beaming high-speed internet service to earth—an initiative that puts it in direct competition with Elon Musk’s SpaceX, as well as terrestrial-based internet-service providers. Click here to read the story at barrons.com. Discussion Questions: What is competition? What Read more…
Delivery of just about everything became mainstream during the pandemic, and has rapidly evolved to include the so-called ultrafast delivery. But now that market is faltering. Click here to read the story at qz.com. Discussion Questions: What is a startup? What do you think it takes to be a successful startup Read more…
Restaurants are raising menu prices as wages grow and inflation hits ingredients and packaging. But they still want customers to feel like they’re getting a good deal. Click here to read the story at cnn.com. Discussion Questions: What is price? What factors influence price? What is the difference between fixed and variable costs? What are some Read more…