Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Judging by developments in the business of racing, it’s clear that corporate America simply can’t get enough of Bubba Wallace. Simply put, the 28-year old driver from Alabama and the first Black driver to win a NASCAR Cup Series race in stock car racing’s modern era has become a marketing Read more…
The spike in Covid-19 cases imperils as much as $400 million in college football playoff advertising for Walt Disney Co.’s ESPN sports network because of the growing risk games may be canceled, Bloomberg Intelligence estimated in a note Tuesday. Click here to read the story at bloomberg.com. Discussion Questions: What are broadcast rights? Read more…
Sony Pictures is putting forth the biggest promotional campaign to date during the pandemic for any major studio wide release with Spider-Man: No Way Home; the global brand marketing value seeing $202M and a billion-plus reach. Cick here to read the story at deadline.com. Discussion Questions: Why do movie studios Read more…
Nielsen (NYSE: NLSN) announced the expansion of its Nielsen Impact Score, which helps universities recruit collegiate athletes by demonstrating the marketing value of each athletic program, to now include over 100 college football programs in its database. Initially launched in October for men’s college basketball programs, the Nielsen Impact Score is Read more…
The NFL continues to grow globally. The league announced Wednesday that 18 teams have been awarded marketing rights across eight different countries. This initiative, known as the International Home Marketing Areas program, grants clubs access to international territories for marketing, fan engagement and commercialization as they build their global brands and drive Read more…