Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Certain brands are forever attached to a color scheme or particular typeface. Coca-Cola, for example, over the years has linked a bright red can with white cursive script to its classic soda. Even with the text in another language, the product is universally recognizable. Click here to read the story Read more…
Goldfish is growing up. Pepperidge Farm, which makes the crackers, is rolling out a new line of snacks called Goldfish Mega Bites, which is designed to appeal to adults. Mega Bites come in two flavors: Sharp Cheddar and Cheddar Jalapeno. Click here to read the story at .com. Discussion Questions: What is market Read more…
Not sure what to get at McDonald’s? Just combine a Big Mac, a McChicken and a Filet-o-Fish into a single, giant sandwich. Click here to read the story at nypost.com. Discussion Questions: What is brand loyalty? Why is brand loyalty important to a business like McDonald’s? What is a “fan-inspired Read more…
Starbucks is giving customers new ways to perk up: a line of energy drinks called Starbucks Baya Energy and a bunch of fresh flavors in the grocery aisle. Baya will be available for purchase at stores and online starting this week, and will go on sale at US Starbucks stores on March 1. The Read more…
Nineties fashion is back in a big way. Last year, Harry Styles wore a Clueless-inspired outfit for the Grammys. Y2K looks are all the rage with Gen Z fashionistas. And iconic ’90s bags like the nylon Prada backpack and the Dior saddle bag are selling like hotcakes on resale sites like Rebag. Click here to Read more…
I, like everyone else alive, hate washing dishes in the sink. According to Procter & Gamble, washing dishes is the second most hated chore behind cleaning the toilet—and during the pandemic while we eat at home more often, we’re spending up to 25 minutes a day on the task. Click Read more…
If the thought of using a slice of bologna as a moisturizing face mask was tempting, you’re out of luck — for now.Oscar Mayer’s bologna-inspired face mask sold out less than a day after its release on Amazon. Kraft Heinz blamed the shortage on “unexpected incredibly high demand” and said in a statement Read more…
Amazon.com has become the biggest apparel seller in the U.S. without any stores. Now it plans to open its first clothing store this year under the Amazon Style banner. Click here to read the story at retailwire.com. Discussion Questions: What is retail? What is the difference between e-commerce and retail? Why do you think Read more…
Peloton is temporarily halting production of its connected fitness products as consumer demand wanes and the company looks to control costs, according to internal documents obtained by CNBC. Click here to read the story at cnbc.com Discussion Questions: What is inventory? Why is managing inventory a critical component to the success Read more…
When Bakst and Weinstein first launched WCPG, their goal was to set up a business focused on impact by serving as an agency to brands looking for counsel and execution for purpose baked into partnerships. But the notion that an agency would regularly be retained by a brand to advise Read more…