Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Retailers that saw how profitable owned brands could be are out to get similar results for themselves. But experts say it won’t be that easy. Click here to read the story at retaildive.com Discussion Questions: What is a brand? What is a private label brand? Why do you think Target Read more…
We’ve made it pretty clear where we stand on promotional ugly sweaters for the holiday season. They’re so common now that to really stand out you have to do something really fun or clever. Click here to read the story at magazine.promomarketing.com. Discussion Questions: Why would Swiss Miss offer an ugly sweater product? Read more…
There will be two Pokémon giant balloons in the 2021 Macy’s Thanksgiving Day parade. The Pokémon Company International and Macy’s today revealed the new balloon design that features Pikachu and Eevee on a giant Poké Ball-inspired sled and dressed in cold-weather apparel. Click here to read the story at pennlive.com. Discussion Questions: What is Read more…
McDonald’s next celebrity collaboration may be all you want for Christmas: The fast-food chain announced Wednesday that it was teaming up with Mariah Carey for 12 days of free food. Click here to read the story at usatoday.com. Discussion Questions: What is promotion? What are the different types of promotion? Based on information Read more…
While scrounging through a house he and his wife had purchased, St. Paul native Phil Terrill found about 10 pairs of Michael Jordan signature basketball shoes that were left behind. Click here to read the story at startribune.com. Discussion Questions: What is entrepreneurship? What is a startup? Why is funding Read more…
There’s something about mint toothpaste and orange juice that doesn’t mix. It’s sodium lauryl sulfate (SLS), an ingredient that helps clean teeth but makes orange juice taste like you’ve done something worth apologizing for. The epitome of leaving a bad taste in your mouth. Click here to read the story Read more…
McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20. Click here to read the story at nrn.com. Discussion Questions: What is promotion? What are the different types of promotion? How would Read more…
Burger King has partnered with Robinhood to give away Bitcoin, Ethereum, and Dogecoin to members of its Royal Perks loyalty program when they spend $5 on the restaurant’s app. Click here to read the story at fortune.com. Discussion Questions: What is cryptocurrency? What is promotion? What are the different types of promotion? Read more…
Tech companies, subscription apps and e-commerce sites have for years used subtle tricks to nudge people toward a decision or purchase they might not otherwise make. There’s even a name for the tactics: dark patterns. Click here to read the story at nbcnews.com. Discussion Questions: What are “dark patterns”, as Read more…
I shared a story back in September about a man who discovered his very expensive LEGO set was missing a bag of pieces. The company’s response was so good I had to write about it. Click here to read the story at inc.com. Discussion Questions: What is customer service? Why Read more…