Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
It was a hot Tuesday evening in August, and thousands of loyal New York Mets fans poured into Citi Field to watch their team take on the highly ranked San Francisco Giants. The stadium in Queens brimmed with hope, despite the team’s recent losing streak. The Mets lost that night, Read more…
The Los Angeles Clippers added another paying partner for the franchise’s planned Inglewood arena, helping to offset its expected $1.2 billion cost. The National Basketball Association team owned by former Microsoft CEO Steve Ballmer announced Monday it has agreed to a deal with “green” financial services company Aspiration. Click here Read more…
On July 1, twins Hanna and Haley Cavinder walked up a few stairs, held hands and — with a synchronized turn — pointed to a digital billboard in New York City’s Times Square that featured their image and an announcement of the first high-profile name, image and likeness (NIL) deal Read more…
As cryptocurrency companies seek to reach mainstream audiences, some platforms are spending hundreds of millions of dollars to sponsor sports teams, stadiums and even leagues in a bid to woo new fans. Click here to read the story at forbes.com. Discussion Questions: What is cryptocurrency? Why do you think it Read more…
Major League Baseball and the Colorado Rockies announced plans to restore 30 million gallons of water into the Colorado River. The commitment comes after the river experienced its driest 12-month period on record over the past year. Click here to read the story at sporttechie.com. Discussion Questions: What are sports Read more…