Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Move over, Apple and Samsung; there’s a new smartphone maker in town. And surprisingly, it isn’t another tech firm, but the much-beloved fast-food chain Wendy’s. Click here to read the story at designtaxi.com. Discussion Questions: What is digital marketing? Why do you think apps are important to a brand’s overall Read more…
“Alexa, ask Astro to come in here.” I’m sitting on a couch in a simulated living room at Amazon’s Lab126 product R&D lab in Sunnyvale, California. Amazon VP of products Charlie Tritschler, who has been describing the company’s new home robot to me, is summoning the bot from another room, Read more…
Ford, following in the footsteps of Ferrari, is increasing its non-automotive merchandise in an effort to create a wider ranging brand. The company just hired Alexandra Ford English, daughter of Ford executive chair Bill Ford and great-great granddaughter of Henry Ford, to the newly-created position of global brand merchandising director. Read more…
One person’s trash can feed someone else in need … and likely wasn’t even trash in the first place. An estimated 1.4 billion tons of food is wasted each year, with 40 million tons coming from the U.S., more than any other country in the world, per Dole Sunshine. Click Read more…
Etsy is introducing The Etsy House, an interactive, augmented reality (AR) environment that allows customers to “walk through” a digital home filled with curated Etsy items. Click here to read the story at chainstoreage.com. Discussion Questions: What is digital marketing? What is augemented reality? What the difference between augmented reality and Read more…