Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The 2021 professional football season is just over a month old, and the NFL is already preparing for the 2023 Super Bowl. The National Football League’s Super Bowl halftime show is sponsored by Pepsi, though the deal is set to expire after the 2022 game that marks the end of Read more…
As part of the league’s 75th-anniversary celebration, the NBA has unveiled a season-long calendar, showing a detailed uniform schedule for all 30 teams on its Locker Vision website. Click here to read the story at espn.com. Discussion Questions: What is promotion? How might celebrating the league’s 75th anniversary be considered Read more…
Netflix is trying to turn its hit Squid Game series into a fashion hit too. Earlier this week, the streaming giant added Squid Game apparel—T-shirts and hoodies—to its fledgling Netflix online store. Click here to read the story at fortune.com. Discussion Questions: What is branded merchandise? Why do you think Read more…
As the Tampa Bay Rays, the best team in the American League during the regular season, continue their playoff push, the team’s highly placed executives can’t resist detracting from it with continued talk of partial relocation. Click here to read the story at cbssports.com. Discussion Questions: Why do you think Read more…
For the global consumer giants that sponsor the Olympics, the Beijing Winter Games will be a high-wire act of marketing. The events are a showcase in one of the most important markets for the Games’ biggest sponsors, including Intel Corp., Procter & Gamble Co., Coca-Cola Co. and Toyota Motor Corp. Read more…
Teacher Note: Consider downloading the “Golf Boom” infographic and PGA Tour case study bundle from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. News story: Golf surged in popularity in 2020 by nearly every metric, as people sought out the socially distanced Read more…
The National Women’s Soccer League has called off games this weekend after a brutal week of negative headlines surrounding toxic environments and imbalances of power among clubs. The league announced the move on Friday. Click here to read the story at cbssports.com. Discussion Questions: What is publicity? How do you Read more…
In a challenging era for car sales, sometimes you need a team of superheroes to help get the metal off the lot. Lexus, the luxury-auto unit of Toyota, is joining with the Marvel band of altruistic aliens known as the Eternals, who are slated to be the focus of the Read more…
The Premier League and Apple’s hit television show Ted Lasso have agreed to a licensing deal worth as much as $680K, according to Matt Slater of The Athletic. Click here to read the story at bleacherreport.com. Discussion Questions: What is licensing? Why do companies investing in licensing deals? In the case of ‘Ted Lasso’ Read more…
When members of the inaugural National Women’s Hockey League take the ice in November, they won’t be representing the same league they’ve known the past six seasons. Click here to read the story at seattletimes.com. Discussion Questions: What is branding? What is rebranding? Why is branding important to a pro Read more…