Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Teacher Note: Consider downloading the “Super Bowl LVI Economic Impact” PPT from SCC’s website. The content is accessible by clicking the “Bonus Content” link from your account page. A new report issued by Micronomics Economic Research and Consulting, outlines significant qualitative and quantitative gains for Los Angeles when Los Angeles hosts Read more…
NASCAR and esports entertainment holding company Subnation have teamed up to bring the popular motorsports brand into the metaverse with persistent digital experiences that help fans engage more deeply. Click here to watch the story at digiday.com. Discussion Questions: What is digital marketing? Why is an effective digital marketing strategy important Read more…
Spotify and Shopify already had a few things in common—both are huge names in their respective online niches, both have extremely similar names that have nearly led to embarrassing typos in Promo Marketing articles on more than one occasion. But now, they have another thing in common: They’re working together. Read more…
Nearly 30 years after launching the FIFA series, soccer’s global governing body has reportedly decided to walk away from its licensing deal with EA Sports. Click here to read the story at complex.com. Discussion Questions: What is licensing? In the case of FIFA and EA Sports, which company is the Read more…
Adam Silver was all smiles as he entered a New York City hotel last Tuesday to give a room filled with sports executives an update on the National Basketball Association. Click here to read the story at CNBC.com. Discussion Questions: What is revenue? Why is revenue important to the NBA Read more…
It’s been 19 months since the World Health Organization declared a pandemic in March 2020. Still, we are caught in its grip — from burdening global healthcare systems, financial and educational institutions to problems with personal finances, jobs, housing and general well-being. Click here to read the story at forbes.com. Read more…
Players and coaches in baseball’s Atlantic League had been dreading the change for more than a year. “I don’t understand why they’re doing it,” Danny Barnes, a relief pitcher for the Long Island Ducks, told me during batting practice a week before its debut at the beginning of August. “That’s Read more…
“Dune,” the big-budget sci-fi epic from Warner Bros., arrives in US theaters and on HBO Max today, rounding out a month crowded with long-delayed new releases that has yielded mixed results at the box office. Click here to read the story at news.yahoo.com. Discussion Questions: What is distribution? Why is Read more…
Since the NCAA ruled in July that college athletes can be compensated for their name, image and likeness (NIL), a number of brands have been quick to forge partnerships, from Degree to Denny’s and Outback Steakhouse. But not even four months into the policy and marketers are encountering issues stemming Read more…
Whenever readers ask how a game from another sport — even much-anticipated events such as a Red Sox postseason game or a Celtics or Bruins season opener, for recent examples — fared against a Patriots broadcast in the Nielsen ratings, I try to offer one particular reminder: NFL games are Read more…