Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Major League Baseball’s Field of Dreams game was a dream come true for Fox Sports. The network announced MLB’s movie-themed contest between the New York Yankees and Chicago White Sox attracted an average of 5.9 million viewers across TV and streaming, and was most-viewed MLB regular-season game on the network Read more…
There’s still a reason for the brick-and-mortar retail store to exist — it just has to take on a new, futuristic meaning. And to find the best example of how that’s being done look no further than Nike, which over the past few years has been trying to perfect the Read more…
While some felt the NCAA’s rule of allowing athletes to profit from their name, image and likeness (NIL) would create chaos, it is proving to be a positive change for athletes at Brigham Young University. Click here to read the story at si.com. Discussion Questions: What is NIL? Why do Read more…
Despite making moves to strengthen its omnichannel ecosystem, NBCU proved to be too fragmented in its coverage of the Tokyo Olympics, confusing consumers and leading to the broadcaster’s lowest-ever Olympics’ ratings. While viewership was forecast to be low due to the continued threat of COVID-19 and the lack of live Read more…
Paris Saint-Germain President Nasser Al-Khelaifi says the world will be “shocked” by the financial revenues generated by the club’s signing of global soccer superstar Lionel Messi. Messi signed a two-year deal with PSG, with an option for a third, that will net him an annual salary of $41 million plus Read more…