Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Bridgestone Corp. will support the Tokyo Olympics and Paralympic games as a key sponsor as long as the safety of participants is secured, Chief Executive Officer Shuichi Ishibashi said. The Japanese tiremaker won’t invite guests from overseas, including dealers, for the delayed games, Ishibashi said in an interview. Organizers have already made the Read more…
For football fans, the NFL draft is all about the pick and the players. For Cleveland’s civic leaders, it’s all about the visibility and visitors. Click here to read the story at wkyc.com. Discussion Questions: What is economic impact? How is economic impact measured? What is an economic impact study? Read more…
Mixing high- and low-cost styles is a well-worn fashion trick, and Korean pop sensations BTS are taking the approach to a whole new level in marketing deals announced this week. After first agreeing with McDonald’s (MCD.N) to promote a new meal selling for just over $6, the seven-strong boyband have also been Read more…
More people tuned in to watch the Jacksonville Jaguars select Trevor Lawrence than watched Anthony Hopkins win the Best Actor Academy Award. The ratings for the first round of the 2021 NFL draft are in, and football remains king over everything else. Over 12 million people watched the first round of the draft. The Read more…
Sports streaming service DAZN is releasing its first NFTs in connection with the May 8 title fight between Canelo Alvarez and Billy Joe Saunders. The collection combines two major sports business trends—digital collectibles and gamification. Prior to the bout, DAZN will be auctioning one “gold edition” NFT for each round of the fight. The owner of Read more…