Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Last summer, 7-Eleven advertised on TV for the first time in five years. Doing so was a “test case” for the convenience store brand to assess the impact of television advertising on the business, according to 7-Eleven CMO Marissa Jarratt. “What we learned was that the media was working very Read more…
It’s not a celebrity, but Taco Bell has enlisted something equally as recognizable for its first-ever global ad campaign: the moon. On May 4, the moon will closely resemble a taco during its waning crescent phase, so Taco Bell is calling it the “Taco Moon.” To celebrate, it’s planning to hand out for Read more…
In 1936, unemployment rates in America were unsettlingly high, but Oscar Mayer wasn’t just going to sit there and do nothing. Instead, the brand decided that there was no better way to lift people’s spirits than introducing them to a giant, hotdog-shaped car. Click here to read the story at Read more…
With retail foot traffic slowly coming back, brands are starting to test the waters of post-pandemic physical retail via pop-ups. Brands like Studs, Rails, Louis Vuitton and Dior have opened or are opening pop-up shops in April and May, in an attempt to gauge their customers’ interest in shopping in-person or Read more…
You get to decide – which is hotter – Doritos new Xxtra Flamin’ Hot Nachos or the returning Cheetos Flamin’ Hot Spicy Pepper Puffs? Frito-Lay has launched the “Flamin’ Hot Faceoff” campaign to find out. Click here to read the story at pennlive.com. Discussion Questions: What is social media marketing? Why do brands promote Read more…