Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
If Brian Kelly has his way, boxing fans might be tempted to go out and buy some tacos or window shop electric cars in between rounds of the next televised title fight. As the new chief revenue officer of Top Rank, one of the world’s largest boxing promoters, Kelly is Read more…
In April, NFL owners approved a rule change that will allow more players to wear single-digit numbers—once reserved exclusively for quarterbacks, kickers and punters—after teams ran into a shortage of available numbers in the 20-49 range last season. Click here to read the story at sportico.com. Discussion Questions: According to this story, Read more…
Fortnite and the NBA are teaming up in a significant virtual collaboration. Dubbed “Fortnite x NBA: The Crossover,” the event coincides with the start of the 2021 NBA postseason. On Friday, players will be able to equip NBA outfits for all 30 teams, and on May 25th can visit a Read more…
A bond-financed stadium for the Las Vegas Raiders continues to show signs of struggling, even with a bounce-back in tourism to support the debt. Clark County, Nevada, which is home to the gambling hub city of Las Vegas, is expected to draw on its debt service reserve fund Tuesday to Read more…
The Maine Red Claws, Boston’s G-League affiliate, will be known as the Maine Celtics going forward, according to a release from the franchise. Click here to read the story at masslive.com. Discussion Questions: What is branding? What is rebranding? Do you think rebranding is risky? Why or why not? What Read more…
The University of Nebraska announced in March that it would bring its multimedia rights operations in-house after having Learfield IMG College license the properties for the past 15 years. The move made the Huskers one of the few Power Five program to eschew a third-party MMR partnership, which has become, thanks largely to Learfield Read more…
The Stanley Cup Playoffs are underway, and Little Caesars and Pepsi are teaming up to give one lucky fan the perfect place to watch the action, designed by National Hockey League legend and Stanley Cup champion Mike Modano. Click here to read the story at adweek.com. Discussion Questions: What is promotion? What are the different forms of promotion? What Read more…
Avengers Campus at Disney California Adventure is set to open to Disneyland Resort guests on June 4 with an all new Spider-Man attraction, WEB SLINGERS: A Spider-Man Adventure. The new ride will feature Tom Holland reprising his role as Peter Parker, and will allow guests “to put their web-slinging skills to the Read more…
It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again. The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer. Click Read more…
Wednesday, the Minnesota Twins announced special events and promotions for the rest of the 2021 season. With single-game tickets for the team’s remaining games set to go on sale at noon on Thursday and capacity set to ramp up in the coming weeks, the club also announced it is updating Read more…