Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
McDonald’s newest celebrity collaboration is here for a limited time. Less than a week after BTS released their new English-language single “Butter,” the K-pop superstars’ BTS Meal arrives at McDonald’s restaurants in the U.S., the Bahamas, Canada and eight other countries Wednesday. Click here to read the story at usatoday.com. Discussion Questions: What is promotion? Read more…
Burger King has been a staple of American fast food for years. But with the rise of social media, the brand has consistently differentiated itself from the competition and made sure its voice was heard above the noise. Click here to read the story at entrepreneur.com. Discussion Questions: What is Read more…
Roblox is an online gaming platform where users can immerse themselves in any of the 18 million virtual worlds created by independent developers. In the first quarter of 2021, it had 42.1 million daily active users spanning 180 countries. Contrary to popular misconceptions, 44% of its base was female. Click Read more…
Target is unveiling a new brand campaign tomorrow under the tagline “What we value most shouldn’t cost more.” The new tagline is a sentiment that perfectly aligns with the banner’s brand promise “Expect More. Pay Less,” Cara Sylvester said in her first interview since being named chief marketing and digital officer in Read more…
Gap, the ailing fashion label, wants to make a comeback. It’s planning to collaborate with other major brands, including everything from Kanye West’s luxury fashion house Yeezy to, well, one of the biggest retailers of all, Walmart. Click here to read the story at fastcompany.com. Discussion Questions: What is distribution? Read more…
Breeze Airways, a new budget airline from the founder of JetBlue, will take off on May 27 with flights concentrated in the southeastern U.S. The airline, whose launch was delayed by the coronavirus pandemic that devastated travel, initially plans to offer flights to and from four airports: Tampa, Florida; Charleston, South Carolina; Read more…
Planters’ new campaign is the brand’s latest effort to refresh its appearance in the eyes of consumers. Starting with “Sustenance” and proceeding with a series of like-minded spots through the year, Planters will focus its attention on the nutritious benefits of consuming peanuts, at a time when the U.S. plant-based Read more…
Renovations plus vacations plus staycations equals “Renocations,” according to Ikea, which kicked off is “Ikea Renocations” campaign on Pinterest this week. Click here to read the story at adweek.com. Discussion Questions: What is a target market? Why is it important for brands like Ikea to understand their target market? Who might Read more…
Quarantine life, unemployment surges, and remote work stripped mobility out of the restaurant equation for many customers. Arguably, this COVID-19 reality flashed sharpest at brands that court habitual business—namely early dayparts, like breakfast and solo coffee trips. Click here to read the story at qsrmagazine.com. Discussion Questions: What is brand Read more…
When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to Read more…