Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Gen Z is ready to spend on clothing again, with females leading the recovery. Teen spending is inching up, according to Piper Sandler’s 41st semi-annual “Taking Stock With Teens” survey. The spring survey highlights spending trends and brand preferences from 7,000 teens (average age 16.1 years) across the country. Click Read more…
If you’re a parent, you’ve probably heard of Blippi. If you’re not a parent, here’s what you need to know: Stevin John (better known as Blippi) is a 30-something wildly successful guy from Ellensburg, Washington, who makes videos for kids. You can find his content mostly on YouTube, Amazon Video, Read more…
Impossible Foods seeks to tap into the greater availability of its products with an integrated, TV-focused campaign that demonstrates how its plant-based foods help consumers avoid the environmental effects of livestock without compromising on taste, nutrition, convenience or family traditions, according to CEO and founder Dr. Patrick O. Brown. Click Read more…
Hillandale Farms Corp. will donate 1.2 million eggs to New York food banks to settle a lawsuit accusing the company of price gouging grocery stores, military facilities and wholesale food distributors in the state. New York Attorney General Letitia James sued Hillandale on Aug. 11 2020, alleging that in the Read more…
As demand for Crocs soars, the brand is breaking up with some long-time retailers — a few weeks after Nike cut ties with some of its own partners. In a statement to FN, Crocs confirmed it has started to terminate select North American wholesale relationships, noting that this is a Read more…
White Castle is expanding on the idea that it can be part of holiday celebrations with recipes that include its sliders as a key ingredient. With many people celebrating Easter at home instead going out for a special brunch or dinner because of worries about the pandemic, White Castle aims Read more…
Does the thought of spreading Kraft Mayo on a sandwich make your stomach turn? Does your irrational fear of this simple sauce keep you from enjoying the finer things in life? If you answered yes, you may suffer from “Mayophobia.” “Spreading our smooth and velvety mayo on a piece of bread shouldn’t Read more…
At a time when America is grappling with a misinformation crisis, is it acceptable to mislead reporters and the public as a marketing strategy? For Volkswagen, the answer is yes. Click here to the read the story at usatoday.com. Discussion Questions: What is misleading marketing (as described in the headline of this Read more…
You have to give the marketing department at Chipotle some credit. They certainly know how to turn heads. The fast-food chain has announced plans to give away $100,000 in Bitcoin this Thursday as part of its National Burrito Day promotion. (It will also give away $100,000 in free food.) Click Read more…
So you’re a hardcore Starbucks fan, you’ve tried all of the drinks on the secret menu, you’ve been a gold member since they first rolled out their rewards program, and you’ve read up on all the weird rules its employees have to follow. But there’s a small detail in the Read more…