Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
A NASCAR race team works best when all the cogs in the engine, so to speak, are working seamlessly together, forming a cohesive bond for the good of the whole to get the job done. Fictional or not, the Bobby Spencer Racing team crew, comprised of a diverse cast of Read more…
Collaborating to inspire the next generation of female athletes, Nike announces a new grant initiative with the NFL that commits a total of $5 million in product to growing flag football within high school athletics. This multi-year initiative will provide a one-time donation of up to $100,000 in product to Read more…
Major League Baseball teams did everything they could to keep promo giveaways in place for fans last year, but there’s still an enormous stockpile of unused bobbleheads and other promos waiting for their time to shine/bobble. Right now, a lot of them (actually, about four million of them) are in Read more…
The minute the Tampa Bay Buccaneers won Super Bowl 55, Roberto Torres went to work. The owner of Tampa clothing outfitter Black and Denim was licensed to sell official Bucs and NFL merchandise at his stores in Tampa International Airport, including the same T-shirts Tom Brady and the team wore Read more…
There is a lot to root for in horse racing. There are the horses, naturally, and they rightfully command the most attention as the main attraction. But each racehorse has an entire village behind it, and many of the people who help get a racehorse to the winner’s circle have Read more…
“You don’t need to become an investor,” says the narrator of Robinhood’s new Super Bowl commercial. “You were born one.” It’s an optimistic message coming from a financial services company that’s taken a whole lot of heat lately. A Super Bowl ad is a big, expensive marketing move for Robinhood Read more…
Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League. But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the Read more…
After two months of fielding criticism from some of Hollywood’s top filmmakers, WarnerMedia executives finally had something to crow about when AT&T CEO John Stankey revealed Jan. 27 that the much-maligned plan to release its films in theaters and on HBO Max had helped to double the streamer’s audience to Read more…
The crosstown rivals have accidentally created an international Twitter fight. General Motors paid for a 60-second Super Bowl ad. Ford Motor Co. hijacked the buzz. On the @GM Twitter page, it says: “Norway is crushing us at EVs. That’s crazy. We have to do better. Are you in? #EVerybodyIn #NoWayNorway” Click Read more…
With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. Because there is Read more…