Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The Milwaukee Bucks credited a boost in merchandise sales to Giannis Antetokounmpo. Just moments after the National Basketball Association’s reigning MVP posted on his Instagram account that he’s staying with the team until at least 2026, the “Giannis effect” went into overdrive, especially around a critical asset. Click here to Read more…
Major League Baseball has clamored for a breakthrough superstar to capture the public’s attention since Derek Jeter hung up his cleats in 2014. Pretenders to the throne have come and gone, but the answer might be a 21-year-old, bat-flipping Dominican who favors frosted dreadlocks, flashy socks, mirrored sunglasses and unbuttoned Read more…
Madison Avenue is expected to rely more heavily on its funny bone in the upcoming Super Bowl, despite the upswing in Covid-19 cases and other challenges that have engulfed the country this year. The laundry list of issues has forced many brands to think hard about what tone to strike Read more…
Sony went all out on its marketing for PlayStation 5’s launch in November, spending more than twice as much on TV ads as Microsoft did for Xbox Series X|S during the same timeframe. Throughout the year, the Japan-based hardware manufacturer counted among the biggest spenders as far as TV advertisements were Read more…
Coastal Carolina University’s undefeated run in college football is still going, and the Chanticleers have found themselves s one of the nation’s top teams in the AP Poll. Athletic Director Matt Hogue said he’s having some of the most fun he’s ever had with the football team surging in recognition. Read more…