Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
If you’ve been living with roommates during the pandemic, 2020 might have felt like you were already living in a tiny house, just one you shared with other people you may have come to not like as much. Maybe you began to seriously fantasize about living in a tiny house Read more…
Calling all TikTok users and coffee lovers: Dunkin’ Donuts is asking for menu hacks that may be part of a limited edition run, as the coffee giant becomes part of a vanguard of major companies leveraging the viral video platform to reach younger consumers. Through December 12th, fans being are Read more…
It’s been quite a year. Though that phrase is tossed around every year, in 2020, it strikes a deeper chord. These past 12 months were dominated by the coronavirus pandemic—an episode that will continue into 2021, and with it, altered plans for everything from global events to how we shop Read more…
During a typical summer, Falmouth Museums on the Green, home to the Falmouth Historical Society, brims with visitors looking to sneak a peek inside its many historical homes, gather for weddings or explore its many exhibits. But the COVID-19 pandemic changed all of that. The museums remained closed for 2020, Read more…