Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Uno was the top-selling brand in the games and puzzles category during the first nine months of last year, according to NPD Group research cited by Mattel. The company’s latest marketing push suggests it plans to parlay this recent popularity into an expansive 50th anniversary campaign that also includes a Read more…
Keeping up with the fast-food fried chicken wars these days is almost as challenging as tracking the NFL’s reserve/COVID list. In case you missed an installment, both McDonald’s and Shake Shack shook up their menus recently, announcing new chicken items. KFC is clucking back, introducing what it insists is its Read more…
Hard Rock Hotels has recently opened the doors to its first ever select service hotel; a modern hospitality concept set to foster a creative environment without sacrificing the classic comfort expected from a high end hotel experience. The first REVERB by Hard Rock has just opened its doors in Downtown Read more…
General Motors debuted a new logo meant to convey the automaker’s renewed commitment to the production and sale of electric vehicles. The company is also launching a new marketing campaign to underscore that commitment, as it seeks to compete with Tesla and other automakers that are rushing new EVs to Read more…
Pottery Barn is making it part of its mission in 2021 to help replenish the wood it uses for its furniture. For every piece of indoor wood furniture that it sells since the start of the new year, the retailer, which is part of the Williams-Sonoma portfolio of brands, plans Read more…
Burger King is kicking off 2021 with its first complete rebrand in more than two decades. The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience. Burger King said the modern look “will more authentically represent Burger King values,” and Read more…
Social media platforms can be breeding grounds for innovation and creative consumer engagement, particularly while live activations are limited during the pandemic. But they can also serve as sounding boards for negative feedback when campaigns miss the mark. For instance, you might have heard about Kraft Macaroni & Cheese’s recent Read more…
South Korea’s Hyundai Motor Co said on Friday it was in early talks with Apple, after local media reported the firms were discussing an electric car and battery tie-up, sending Hyundai shares surging 25%. The report comes weeks after Reuters reported that Apple was moving forward with self-driving car technology Read more…
After a year like no other, marketing executives are analysing the learnings for the future. The fashion sector has embraced digital and moved ever-closer to the consumer – with benefits that will extend into 2021. The shift of advertising from physical to digital, a process already in progress pre-pandemic, has Read more…
Retailers and shipping companies have struggled to get shoppers’ holiday gifts delivered on time. Now, they’re gearing up for what’s expected to be a brutal season for unwanted goods headed back in their direction. Following a coronavirus pandemic-fueled surge in online sales, up to $70.5 billion worth of online holiday Read more…