Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Powell’s Books fans mostly have had to make do with browsing the iconic local bookseller’s website over the past six months. The store’s brick-and-mortar locations mostly have remained shuttered because of the coronavirus pandemic. One solution for those missing the calming thrill of wandering endless bookstore aisles: Powell’s new unisex Read more…
Bed Bath & Beyond (BB&B) is known for its frequent coupons, sent in the mail and via email to lure customers into stores by promising 15 percent or 20 percent discounts off bedding and other home accessories. However, in a bid to boost profits and be more competitive on pricing Read more…
The Macy’s Thanksgiving Day Parade celebration is still happening this year. But, like pretty much every other tradition and institution that has continued in 2020, it will look and feel a little different due to the COVID-19 pandemic. Click here to read the story at usatoday.com. Discussion Questions: What is Read more…
Launching a new idea into the world can be as exciting as it is nerve-wracking. Website builder site Squarespace tries to capture the anticipation and anxiety of hitting “publish” on a site for a new venture with an ad meant to inspire entrepreneurs toward the end of an unusual year Read more…
Rebecca Welch remembers all too well the Thanksgiving Day she pulled the turkey out of the refrigerator to prep it for the oven and, with a crowd of in-laws standing around watching, realized it was still frozen solid. “I tried to remember everything I knew about thawing, but I was Read more…