Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
The travel industry hopes two-for-one deals and deep discounts will get you back on the road now. But is it ethical to even recommend travel at a time like this? We’re deep inside a second wave of the COVID-19 pandemic. Prices are low, but the risks are high. And within Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
Chipotle Mexican Grill is opening its first digital-only restaurant in the U.S. this weekend as it leans into the pick-up and delivery model customers increasingly want. The concept, located in Highland Falls, N.Y., requires customers to order in advance online or through a third-party delivery company, it said. Click here Read more…
Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at Read more…
Protect your family – and your turkey – this holiday. Whole Foods grocery chain has teamed up with Progressive insurance company in what might be the strangest combination that will appear this Thanksgiving – barring your aunt bringing her seafoam salad this year. Click here to read the story at Read more…
Protect your family – and your turkey – this holiday. Whole Foods grocery chain has teamed up with Progressive insurance company in what might be the strangest combination that will appear this Thanksgiving – barring your aunt bringing her seafoam salad this year. Click here to read the story at Read more…
Chatter among fashion followers went into overdrive yesterday when VF Corp.—owner of brands such as Vans, The North Face, Timberland, and Dickies—announced it would acquire streetwear pioneer Supreme for $2.1 billion. For Supreme, the move could hardly seem more opposed to its ethos. Click here to read the story at Read more…
Chipotle Mexican Grill is opening its first digital-only restaurant in the U.S. this weekend as it leans into the pick-up and delivery model customers increasingly want. The concept, located in Highland Falls, N.Y., requires customers to order in advance online or through a third-party delivery company, it said. Click here Read more…
Mountain Dew is often described as having a “cult following,” but the soda brand may be more mainstream than you realize. In 2018, investing site The Motley Fool pegged Mountain Dew as the fourth best-selling soda brand in the U.S., behind only Coca-Cola, Pepsi, and Diet Coke (and, to hammer Read more…
The travel industry hopes two-for-one deals and deep discounts will get you back on the road now. But is it ethical to even recommend travel at a time like this? We’re deep inside a second wave of the COVID-19 pandemic. Prices are low, but the risks are high. And within Read more…