Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
In the battle of the next-generation gaming machines, two key players are moving in different directions. Microsoft Corp. is making a serious attempt to attract fans in Japan with its new consoles and network services. Meanwhile, Tokyo-based Sony Corp. moved its PlayStation business headquarters to California in 2016 and has Read more…
In souvenir shops from Times Square to the World Trade Center, shelves full of T-shirts and trinkets still (heart) New York. But the proprietors wonder when their customers will, again. The coronavirus pandemic has taken a voracious bite out of a slice of New York life as recognizable as a Read more…
Ah, Black Friday. Each year it rolls around, bringing with it bumper sales from retailers, seemingly unmissable discounts from big brands and images of people fighting over TVs in Walmart and Asda. However, in 2020 the annual pre-Christmas bargain bonanza looks a little different. With growing concerns about brands’ role in Read more…
Earlier this year, Ralph Lauren partnered with Snap Inc., makers of Snapchat, to offer virtual Ralph Lauren clothing for users’ Bitmoji avatars inside the app. Now, the two brands are bringing their partnership out of the app and into the real world. Or maybe vice versa. You’ll see in a moment. As Read more…
Old Spice is looking to translate the popular white elephant gift swap to social media as the holiday activity, typically conducted in-person at parties, is waylaid by the coronavirus pandemic. The P&G marketer is taking an ambitious approach in trying to make its mobile-minded take on the game the longest-lasting Read more…
Ask any expert how to make a classic American hamburger, and the secret is the meat: 80/20 beef is the gold standard for gastropubs and backyard BBQs, meaning that 80% of the mix is lean protein, and 20% is luscious, flavor-delivering fat. When Beyond Meat launched its first Beyond Burger in 2016, Read more…
Chipotle’s latest branded hashtag challenge on TikTok marks the first time the burrito chain has given fans a chance to feature their favorite food combinations on its menu. By running the campaign on TikTok, Chipotle can reach an audience of teens and young adults who are most likely to use Read more…
While consumers are willing to eat gluten-free, there is some debate as to whether they are doing so for health reasons or due to allergies. Studies have shown that the majority of consumers eating gluten-free foods are not intolerant to the protein, but products featuring this free-from claim continue to Read more…
HelloFresh looks to capitalize on a boom in home cooking that first emerged at the pandemic’s outset, when many bars and restaurants closed and consumers rushed to grocery stores to load up their pantries. The trend could see another spike as more states enact strict lockdown measures to curb the Read more…
With Thanksgiving around the corner, Pepsi launched Tuesday its new apple pie flavored cola and will only be available via sweepstakes. This new Pepsi edition contains cinnamon and apple flavors, resembling a slice of apple pie. Click here to read the story at usatoday.com. Discussion Questions: What is a product Read more…