Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Why do it? Not for the money. Given that most, if not all, revenue streams stopped and what it costs to stage an event of this magnitude in a way that meets NHL standards, returning to play is hardly a financial bonanza. Click here to read Gary Bettman’s letter to Read more…
Reebok is set to deliver a USDA-certified, plant-based sneaker in the performance-focused run category. The athletic brand announced today that it will launch the Forever Floatride Grow next month, an athletic shoe crafted with breathable eucalyptus tree uppers, midsoles made from sustainably-grown castor beans, odor-fighting Bloom algae foam sock liners and Read more…
We have a name for the recently green-lit Manchester arena: Co-op Live, as Oak View Group (OVG) partners with Co-op, the largest consumer co-operative in the United Kingdom. The Co-op has become a major player in the UK’s music scene, with pop-up shops at events like the Glastonbury Festival. It’s also synonymous with Manchester, opening Read more…
Fans of the San Francisco 49ers will see a roughly 25% uptick in branded content across the team’s social channels over the course of the NFL season this year. That’s because of the coronavirus pandemic, of course, as the team is transitioning advertising from brand partners that’s typically appeared in Read more…
The XFL won’t play in 2021, the league announced Thursday, and is targeting a return in the spring of 2022. Co-owner Dwayne Johnson tweeted the news Thursday morning, and the league followed with an official announcement. Johnson, longtime business partner Dany Garcia and RedBird Capital Partners completed their purchase of Read more…