Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Justin Bieber may be the next celebrity to put out a collaboration with Crocs. The pop star shared a photo of a pair of Crocs floating in a swimming pool with the caption “Soon” on Thursday. The Colorado-based footwear maker replied to the post with a green heart emoji. Click Read more…
COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point. The days of lazily strolling Read more…
Everyone’s gotten germ-conscious these days, which has certainly benefited big soapmaker Procter & Gamble. On Thursday it announced a partnership with Lyft to provide cleaning and disinfection products for drivers as part of the rideshare company’s health and safety program. Click here to read the story from mediapost.com. Discussion Questions: What is Read more…
The Covid-19 pandemic has decimated the tourism industry and recovery will take time, as mass international travel will not return in any significant way any time soon. The pandemic has also irrevocably changed consumer behaviour and spending patterns. This means it is crucial that countries like Singapore work closely with Read more…
There is perhaps nothing more quintessentially American than the fish stick. Where else but in this nation could one freeze processed whitefish into a brick, cut it up into deep-friable strips, and ship it to a landlocked region like Kansas for immediate consumption? Click here to read the story at Read more…