Competitive Edge is a weekly sports and entertainment marketing news service that highlights unique and relevant news throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Topgolf is launching a new Angry Birds collaboration today that brings the mobile game to life in a virtual reality-like environment. Using Topgolf’s Toptracer ball-tracing technology—the same used by the PGA Tour—guests can partner with their favorite Angry Birds character to demolish virtual structures, defeat pigs and earn points and Read more…
Surrogate advertising. It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue. Click here to read Read more…
Imagine the collective sigh of relief from Gap Inc.’s employees and shareholders on June 26. After a Bangladesh factory scandal, a bungled collaboration with designer Telfar Clemens, and employee layoffs and furloughs, their stock price spiked 42% in one day — its highest swing since 1980. Earlier that day, the Read more…
Disney has major plans for the Avatar franchise, beginning with the release of Avatar 2 in 2022, and the series could even be bigger than Star Wars in the 2020s. Disney’s takeover of 21st Century Fox was completed in March 2019, bringing them, among other things, a wealth of new Read more…
Major League Soccer’s Orlando City SC, which played its first season in Major League Soccer in 2015, is on the verge of being sold for about $400 million, according to a source with knowledge of the transaction. If the sale goes through, it would represent a windfall for owner Flávio Read more…
When we were smack in the middle of the barren sports landscape of April and May, it seemed natural to assume that the hunger to watch big events would build to a crescendo when they finally came back. With no options other than classic games or documentaries, the only salvation Read more…
The millennial generation’s coming-of-age coincided with massive growth in the North American sports industry. Between 2010 and 2018, the North American sports market grew more than 40 percent from $49.9 billion to $71.1 billion, according to PricewaterhouseCoopers, fueled primarily by skyrocketing media rights and sponsorship revenue. With more access than ever to a Read more…
I’ve been doing some writing for our colleagues at MVP Index recently…below is a piece on cause with some great data we pulled together…you can find all their great work at MVP Index Insights. Social responsibility and cause marketing have been a growing part of the ROI mix for brands Read more…
The New York Islanders and UBS Arena at Belmont Park have signed a 10-year founding sponsorship agreement with Northwell Health to develop an extensive health and safety program for the new $955 million building, set to open in time for the 2021-22 season. Northwell, New York’s largest healthcare provider and Read more…
Broadway will remain dark through May 2021, extending the prolonged shutdown that began in spring due to the pandemic. The Broadway League announced Friday that tickets for shows through March 30, 2021 will be refunded. Click here to read the story at variety.com. Discussion Questions: What is revenue? Why is Read more…