Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Your Amazon Prime Day packages will look different than the boxes you’re used to — and they’ll come with an unexpected surprise. Between now and Halloween, Amazon will ship boxes with a new eco-friendly design that has a large white pumpkin on the side. Click here to read the story Read more…
Mayor Lori Lightfoot and her “authentic” personality will be a cornerstone of the plan to “rebrand” Chicago and help the city recover from the economic havoc wreaked by the coronavirus, the city’s chief marketing officer said Thursday. Michael Fassnacht, a former commercial advertising whiz, donated his time to work on Read more…
Accenture is launching what it’s calling the company’s biggest brand change in a decade, aided by a $90 million annual media budget that’s triple the normal spend. The campaign, titled “Let There Be Change,” was developed by creative agency Droga5, which Accenture acquired last year. The campaign was developed alongside Read more…
Bacon lovers, there’s a new face mask for you. Hormel Foods, known for its Black Label Bacon, announced the launch of “Breathable Bacon,” what it calls “a revolutionary face mask featuring the latest in pork-scented technology.” Click here to read the story at usatoday.com. Discussion Questions: What is publicity? Why Read more…
Balsam Hill, renowned for its meticulously designed, lifelike, artificial Christmas Trees, partners with fashion specialty retailer Nordstrom this holiday season to create winter wonderland Christmas tree lots in 21 Nordstrom stores in 13 states. A first-time partnership for both companies, this venture is also the first time Balsam Hill has Read more…
The Big Mac might be McDonald’s most famous item, but a lot of people don’t know much about it. Check out the history of the fast-food chain’s beloved burger. McDonald’s is loving celebrity partnerships. Click here to read the story from foxbusiness.com. Discussion Questions: What is celebrity endorsement? Why do Read more…
Ocean Spray is giving back after a TikTok video featuring one of their products exploded online. The video, posted by Nathan Apodaca — perhaps better known to some as 420doggface208 — was as simple as it comes: He rides a long board down the road, drinking Ocean Spray, while lip-syncing Read more…
This is a story about a tough decision at Southwest Airlines, and how it differs from the path American Airlines and United Airlines followed. It’s also about what your business can learn from the whole thing. Click here to read the story from inc.com. Discussion Questions: What is competition? Who Read more…
Months of the pandemic have tossed teen brand preferences into a blender, with Piper Sandler’s new “Taking Stock With Teens” report detecting major shifts in how Gen Z feels about brands. Even as Nike and Nike’s Jordan brands continue to reign, newcomers like TikTok, Shein and CeraVe are rising. Click Read more…
Though this year’s Halloween celebrations will be very different, candy companies’ Halloween aspirations aren’t crushed, with candy consumption expected to increase despite a decrease in trick-or-treating, per Numerator. For marketers, there are still opportunities to advertise candy, but campaigns will likely look and feel different this year as consumer behaviors Read more…