Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
With the ongoing global health crisis and high unemployment rates, many consumers are wondering when things will improve and a new normal will emerge. Burger King is tapping into this sentiment with its new campaign, including a video that shows consumers admitting that they are done with 2020 and a Read more…
Mattel Inc is partnering with 5-Minute Crafts to give Barbie something to do during the quarantine. With many consumers still contending with some degree of pandemic-inspired social isolating. Mattel recognized that demand for DIY and craft content continues to increase exponentially, especially since many summer camps for kids are closed. Read more…
As live sports and primetime programming went off the air this spring amid the COVID-19 pandemic, streaming services like Amazon (NASDAQ:AMZN) Prime Video and Disney’s (NYSE:DIS) Hulu and Disney+ saw an opportunity to offer TV viewers an alternative. TV ad spending among streaming services tripled in the first half of Read more…
This year, many people have had to pump the brakes on plans for a summer getaway. Now, thanks to Dunkin’, Americans have a chance at that much-needed and much-deserved travel re-do, with a moment of refresh out of the house and on the open road. Dunkin’ is tapping into the Read more…
The Ford Broncos came loaded with goodies on Tuesday at an off-road vehicle park near Holly, Michigan. Yakima racks, a fishing pole holder attached to the front of one, a winch to “rescue your lesser equipped 4×4 friends” on another, an interior bike rack to carry two mountain bikes inside yet Read more…