Marketing Currents is a weekly current events news service that highlights unique and relevant business and marketing campaigns throughout the school year. The questions provided for student discussion will help to create a bridge between industry strategies/trends and the topics you are covering in class.
Patty Baird ticked off the changes she’ll be making at the Cedar House Sport Hotel when it reopens in Truckee, a town of more than 16,000 near Lake Tahoe that thrives off summer tourism. Some things will go: No more self-serve coffee in the lobby, no more afternoon appetizer hour Read more…
There are probably tens of millions of sheltering-at-home American moms, fantasizing right now about what might have been for Mother’s Day 2020. Champagne brunches? A day spa visit? Even a simple family BBQ? Dream on, mamas. This year, the best that can happen is a little Mother’s Day takeout, as Read more…
Poutine, S’mores, and Atlantic Lobster are among the more than 30 flavors visitors to Covered Bridge’s potato chip factory can sprinkle over a fresh bag of crisps. The seasoning session has been the cherry-on-top finale to the tour of the plant’s farmlike facilities, located in Hartland, New Brunswick, but it Read more…
The toy giant Mattel is launching a collection of Fisher-Price action figures to celebrate the “everyday heroes” on the front lines of the coronavirus pandemic, including medical workers, grocery store employees, and delivery drivers, the company said Wednesday. The collection includes 16 action figures, as well as five Little People Read more…
Following a stellar earnings report from Tesla, in which its earnings per share soared above analyst bets, Tesla’s stock rocketed to a monthly high on Wednesday. CEO Elon Musk, who has apparently had his fill of Earth-shattering successes, decided to snuff out the rise. Click here to read the story at fastcompany.com. Read more…