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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


Welcome to Sports Career Consulting, your #1 resource for sports and entertainment business education and events. SCC offers many resources, experiences and opportunities to learn about sports and entertainment marketing in and out of the classroom. Through our unique curriculum and events, high school students everywhere have an exceptional opportunity to learn fundamental business and marketing principles and apply concepts they learn by taking an active role in marketing your school sports and entertainment.

“This is the most complete, comprehensive sports and entertainment marketing teaching resource I’ve ever seen, by far, actually. I’m amazed at how much easier it has made my life and how much more my students are getting out of the class!”

- Dan Thompson
Sports Marketing Teacher
Sabin-Schellenberg Center in Milwaukie, Oregon

Winners of SCC's 2018 Fantasy Football Sports Marketing Competition
Congratulations to Carolyn Province’s sports marketing class at Grapevine High School in Texas for winning our 3rd annual fantasy football sports marketing competition! The San Antonio Roughriders held a lead for the last few weeks and sealed the championship with an impressive response to our final sports marketing challenge (digital marketing).  Way to go Roughriders!
Also, a really impressive finish from Nicole Rusch’s class at Pine Island HS in Minnesota (Orlando Ducks), ending up in second place.  Both the Roughriders and Ducks will be rewarded with pizza parties to celebrate their accomplishments in this competition.  Congrats to both schools on a job very well done.
Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) also had a great season, taking third place while Jason Koch and his students at Carl Sandburg HS in Illinois (London Guards) landed in fourth.  In a photo finish, last year’s champions (Karen Russo’s class from Hinsdale Central HS in Illinois) edged out Lee Geffert’s class at Richardson HS in Texas by two points for fifth place.  Excellent job from both the Omaha Outlaws front office (Hinsdale Central) and South Texas Wranglers (Richardson) all season.
A standing ovation is in order for ALL of our participating schools.  Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids, no doubt the result of the efforts of some outstanding sports marketing teachers.  Kudos to all for a great season!
We also have a few individual awards to give out this year…click here to see the winners on SCC's blog.

Are you interested in having your students compete in next year's competition or SCC's upcoming "Case Cup" case study competition?  Subscribe now to be eligible for all of our competitions and for access to our curriculum, student activities and current events content!

Winners of SCC's 2017 SportsBiz Madness Case Study Tournament:
After receiving almost 75 entries for Sports Career Consulting’s inaugural “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.
The case we distributed for the championship round challenged students to review and analyze the current market position of a sneaker brand that has been struggling. In addition to creating a SWOT analysis, each team was required to create a strategic plan for getting the brand back on track.
Both teams submitted a thorough analysis, recognizing the brand’s current strengths, weaknesses, opportunities and threats.  In the end, it was a photo finish…we had to request additional evaluation from a few industry friends at Nike and Columbia Sportswear to help determine a winner (thanks for your feedback guys).  Ultimately, what set the winning entry apart was the presentation of a long term vision for the brand, demonstrating an ability to look at the big picture.  It was a tough decision, but congratulations to Jessica Brown’s sports marketing class at Flower Mound High School in Texas for winning the 2017 “SportsBiz Madness” Case Study Competition!  Way to go!


"Promoting Wrestling On and Off the Mat"

Recently, Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.  Click here to view the story on 

"Experts: Why the Kings Might Be Interested in Sacramento Republic"

SCC president Chris Lindauer was quoted in a story appearing in the Sacramento Business Journal's online edition, discussing the merits of the Sacramento Kings' owner potentially pursuing a Major League Soccer franchise. 
Click here to read the story online.
"A Degree of Uncertainty"

An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story. (Click the image below to read the story...)




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