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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.


Welcome to Sports Career Consulting, your #1 resource for sports and entertainment business education and events. SCC offers many resources, experiences and opportunities to learn about sports and entertainment marketing in and out of the classroom. Through our unique curriculum and events, high school students everywhere have an exceptional opportunity to learn fundamental business and marketing principles and apply concepts they learn by taking an active role in marketing your school sports and entertainment.

“This is the most complete, comprehensive sports and entertainment marketing teaching resource I’ve ever seen, by far, actually. I’m amazed at how much easier it has made my life and how much more my students are getting out of the class!”

- Dan Thompson
Sports Marketing Teacher
Sabin-Schellenberg Center in Milwaukie, Oregon

Winners of SCC's 2018 SportsBiz Madness Case Study Tournament:
After receiving roughly 90 entries for Sports Career Consulting’s 2nd Annual “SportsBiz Madness” High School Case Study Competition, we finally crown a champion.
In the championship round, our two finalists were tasked with the creation of an ad campaign for the global sneaker and apparel brand, Puma.  They were given a budget and had to make some tough decisions on which media provided the best platform for helping the brand reach and connect with consumers.  Both schools offered some great ideas, but unfortunately we could only pick one winner...
Congratulations to Kathy Bennett's students at Pinelands Regional High School in New Jersey for winning the 2018 "SportsBiz Madness" Case Study Competition!  What an amazing run, with a fantastic response to every one of our case study challenges.  Pinelands Regional managed to edge out another great submission from Kacie at Tolland High School in Connecticut in the final round to win it all this year.  Props are definitely in order for Kacie as well. Nice job Kacie.
As for the students at Pinelands Regional, we will throw a pizza party for your period 4 sports marketing class as a reward for winning this year's competition. You will also receive a trophy to proudly display in the classroom.  Congratulations!!!


Winners of SCC's 2018 Fantasy Football Sports Marketing Competition
Congratulations to Carolyn Province’s sports marketing class at Grapevine High School in Texas for winning our 3rd annual fantasy football sports marketing competition! The San Antonio Roughriders held a lead for the last few weeks and sealed the championship with an impressive response to our final sports marketing challenge (digital marketing).  Way to go Roughriders!
Also, a really impressive finish from Nicole Rusch’s class at Pine Island HS in Minnesota (Orlando Ducks), ending up in second place.  Both the Roughriders and Ducks will be rewarded with pizza parties to celebrate their accomplishments in this competition.  Congrats to both schools on a job very well done.
Andy Rucker’s class at Vista Murrieta HS in California (Honolulu Surf) also had a great season, taking third place while Jason Koch and his students at Carl Sandburg HS in Illinois (London Guards) landed in fourth.  In a photo finish, last year’s champions (Karen Russo’s class from Hinsdale Central HS in Illinois) edged out Lee Geffert’s class at Richardson HS in Texas by two points for fifth place.  Excellent job from both the Omaha Outlaws front office (Hinsdale Central) and South Texas Wranglers (Richardson) all season.
A standing ovation is in order for ALL of our participating schools.  Students this year submitted some really amazing responses to our sports marketing challenges all season…such an impressive group of kids, no doubt the result of the efforts of some outstanding sports marketing teachers.  Kudos to all for a great season!
We also have a few individual awards to give out this year…click here to see the winners on SCC's blog.

Are you interested in having your students compete in next year's competition or SCC's upcoming "Case Cup" case study competition?  Subscribe now to be eligible for all of our competitions and for access to our curriculum, student activities and current events content!

"Promoting Wrestling On and Off the Mat"

Recently, Matt Krumrie from USA Wrestling reached out to SCC president Chris Lindauer for ideas and suggestions on helping high school wrestling programs to generate interest and raise participation.  Click here to view the story on 

"Experts: Why the Kings Might Be Interested in Sacramento Republic"

SCC president Chris Lindauer was quoted in a story appearing in the Sacramento Business Journal's online edition, discussing the merits of the Sacramento Kings' owner potentially pursuing a Major League Soccer franchise. 
Click here to read the story online.
"A Degree of Uncertainty"

An article in the Sports Business Journal takes a closer look at the explosive growth of high school sports marketing education programs. SCC president Chris Lindauer was featured in the story. (Click the image below to read the story...)




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