In our second installment of the new “guest blog” format, we are excited for the opportunity to share some excellent insight on the “art” of twittering, one of the newest strategies seemingly taking the sports marketing world by storm.  Our guest, Allison Bender, is the Director of Promotions at Boise State University Athletics and has been active in the development and implementation of a twitter campaign for the Broncos.  Today Allison shares with us several valuable tips to consider when working with twitter.  For more information about Bronco sports, please click here to visit the Boise State University Athletics webpage.

Four Twitter Tips

By Allison Bender,…

It is that time of year again…Super Bowl season!  For educators who teach business and marketing, this is a time of year where you can have a lot of fun in the classroom, all while conveying some powerful messages that support valuable business/marketing lessons.  After all, what better way to validate all your time teaching students about advertising than to point out that companies like Pepsi, CareerBuilder.com, Audi and Bridgestone just invested $3 million each for a 30 second spot during this year’s big game.

Among the topic areas that are relevant in the classroom (many relating specifically to our non-traditional…

There has been an awful lot of banter in the sports talk world of shifting the post-season model in college football from a series of bowl games (all 34 of them) to some type of playoff format.  Personally, I can see the arguments for both scenarios, but I think we all know a major factor in any decision that will be made will relate to dollars.

As many of you will inevitably be dissecting this argument in class, I thought I’d try to provide some resources to help fuel the discussion.  With that, I present to you in this week’s blog…

When summer rolls around I usually take a brief reprieve from adding any posts to the post but the Beijing Games are nearly upon us and I thought I’d be remiss not to add some quick commentary.  Traditionally, this blog has been dedicated to educators around the country.  Now that we’ve developed an avid readership from a myriad of professional backgrounds, I suppose we should step up our efforts to contribute more regularly…

So, without further delay, here are a few items in the news as it relates to the Olympic Games that have caught my attention over the past few weeks.

Sponsorship

Top sponsors…

So this week’s post has a little different, well, flavor than our typical post.  A story I heard on ESPN Radio driving to work a few days ago on Colin Cowherd’s radio show caught my attention.  Apparently, there are a number of Major League Baseball stadiums around the country that aren’t exactly up to par with health codes.  The story, published in Conde Naste magazine, leads with the following sub-title:  “In some stadiums, the rats and flies have pretty good seats”…probably not what baseball’s ticket buying consumers were hoping to hear.  

I’ve noticed a disconcerting trend lately as I scan sports and entertainment business related news. As many of you know, particularly our members, I spend a lot of time each week dissecting the various news stories in search of articles to share that relate to our curriculum. Unfortunately, the stories that have dominated recent headlines seem more apt to support discussions about ethics and the impact of publicity on sports and entertainment organizations than other fundamental business and marketing practices. Two nationally syndicated sports radio programs even commented that breaches in ethical conduct within the industry are threatening the very…