The 5th annual Sports Business Journal reader survey was published in a recent issue of the publication.  The results were recorded from a pool over over 2,300 participants (comprised primarily of sports business executives).  As always, the study was intriguing and produced some interesting results, ultimately providing some great potential for sparking a lively classroom discussion.  Today’s post will feature a brief recap of some of the results, along with some ideas for introducing some of the material in class.

A SAMPLING OF SURVEY RESULTS

* 37% of readers felt the economy’s impact on corporate spending on sports was the biggest sports…