This week’s post was inspired in part by David Beckham’s quote last week and also from a post a few weeks ago regarding the business of sports (”this is a business…”).

Last week, David Beckham commented that he has never played soccer for the money. Specifically, he said “People say that’s easy for you to say because you’ve got the money. To be honest…the game is important to me. I’d play for free.” Keep in mind the soccer superstar signed a $250 million contract with Major League Soccer’s Los Angeles Galaxy last summer.

Around the time of the signing, President and CEO…

I know we typically feature predominately sports business and marketing related stories on our blog, but at the request of many teachers, we will try to integrate more entertainment business and marketing news into our posts.  Here is one such example…

Starbucks announced last week that they partnered with Apple in a joint promotional effort.  Starbucks purchased 50 million downloads from the iTunes store and will be giving away free song downloads every day through early November.  The downloads will be available on a first come, first served basis in stores throughout the country (click here to view the complete…