News stories around the country have featured several very interesting headlines the past few weeks as we dive into March Madness.  Many of the stories include a direct correlation to much of the material you are likely discussing in your marketing and business classes.  The focus of today’s blog post, however, is dedicated to the phenomenon that takes the business world by storm every year during the NCAA basketball tournament.  Chances are you and your students have filled them out in the past.  Odds are also good that in some way, shape or form, you have experienced the same drop…

Another Winter Olympics has come and gone, generating a lot of news worthy of discussion along the way.  Our interest, as always, is focused on a sports business perspective and the lessons the Games provide that can be shared in the classroom. 

While there are a number of highlights from the Games worth recapping, we will focus specifically on those lessons that will translate to topic areas you are likely covering in class. 

Broadcast rights

NBC paid a record $2.2 billion for U.S. broadcast rights to the Beijing and Vancouver Olympic Games.  Prior to the Vancouver Games, NBC publicly suggested they would lose $250…

The 5th annual Sports Business Journal reader survey was published in a recent issue of the publication.  The results were recorded from a pool over over 2,300 participants (comprised primarily of sports business executives).  As always, the study was intriguing and produced some interesting results, ultimately providing some great potential for sparking a lively classroom discussion.  Today’s post will feature a brief recap of some of the results, along with some ideas for introducing some of the material in class.

A SAMPLING OF SURVEY RESULTS

* 37% of readers felt the economy’s impact on corporate spending on sports was the biggest sports…

This edition of SCC’s blog features content provided by guest blogger Andre Jensen of Trusted Sports, Inc. The focus this week is on inspiration.  Inspiration can come from anywhere, yet sometimes it is easier to find when someone tells you where to look!  Today’s post features an excellent source for stories of inspiration, hopefully in an arena that really resonates with you and your students.  The information presented in today’s blog also features an incredible opportunity for those of you who are lucky enough to have home grown inspiration playing for your local high school football team.  Read on to…

From California to Maine, many high school athletic and student leadership programs are severely underfunded.  I work with athletic directors, coaches and business/marketing teachers every day who are searching for ideas for generating new revenue to support their programs.  In today’s blog post, I asked sponsorship and sports marketing expert Bob Burris, President of The Burris Group and author of How to Sell Sponsorships, Tickets & Popcorn, to offer a few quick tips on the subject.  Hope this helps to provide some direction as you pursue alternative means for generating revenue at your school.

Bob, in addition to being an incredibly…

The following information comes from Mark Tudi, President of SPORTS CAREERS.  This is an excellent opportunity for any individual interested in pursuing a career in sports…

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Calling all current and future sports professionals to the 18th Annual SPORTS CAREERS Conference taking place at the Hilton Anatole, June 28-30 in Dallas.

Held in conjunction with Association of Luxury Suite Directors (ALSD) and the Sports & Entertainment Human Resource Forum (SEHRF), this Conference will include exhibitors, employers, networking, job interviews and placement opportunities.   This event is three Conferences in one, with more than 500 professionals, reaching every segment in the sports industry and…

Looking for ideas for ways to generate revenue for high school athletics or your business and marketing class?  This is the perfect event opportunity for you!

Sports Business Leadership Conference 2009
Marketing Your School Sports, Events & Entertainment

Welcome to a NEW era of fundraising and education

July 12-14, 2009
Mandalay Bay, Las Vegas, Nevada
Featuring Special Guest Speakers Rudy Ruettiger & Darnell Valentine

This summer, SCC is hosting a unique event opportunity for high school athletic directors, coaches and teachers looking for new ways to raise funds for their programs.  The goal of the event is to encourage schools to be more proactive in the way…

In this installment of the new “guest blog” format, we are excited to feature one of my favorite people, Mr. Howard “H” White.   “H” is a seasoned industry vet with an amazing track record of success at Nike, Inc. and Jordan Brand.  In addition to all his accomplishments in business and in life, “H” has mentored and inspired many people over the years (myself included).  To hear more of his stories (and he has a lot of them), I highly recommend picking up a copy of his book, “Believe to Achieve:  See the Invisible, Do the Impossible”. Click here to read…

In our second installment of the new “guest blog” format, we are excited for the opportunity to share some excellent insight on the “art” of twittering, one of the newest strategies seemingly taking the sports marketing world by storm.  Our guest, Allison Bender, is the Director of Promotions at Boise State University Athletics and has been active in the development and implementation of a twitter campaign for the Broncos.  Today Allison shares with us several valuable tips to consider when working with twitter.  For more information about Bronco sports, please click here to visit the Boise State University Athletics webpage.

Four Twitter Tips

By Allison Bender,…

Today’s blog post marks the beginning of a new format for the Business and Entertainment Blitz (SCC’s Blog).  In an effort to share a broader industry perspective, the new format will feature several special “guest” bloggers with ties to the sports and entertainment industry who will be sharing their wisdom with our readers.  Upcoming posts will focus on content that provides readers with an insider’s look at the business of sports and entertainment as well as helpful career advice.

Leading off the new format is Dr. Heather Lawrence, a sport management educator whom I hold in a tremendously high regard.  She is an Assistant Professor of Sport…