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Unusual NBA Marketing: Vote for Me!
January 23rd, 2008I don’t know how many of you have seen this ad circulating the Web already, but I certainly got a kick out of it. This can be a fun way to illustrate to your students how marketing is all around us!
The NBA’s Toronto Raptors star Chris Bosh is an exceptionally talented basketball player. Unfortunately for him, he plays for a team that manages to fly largely under the media radar, despite his team’s on-court success the past few seasons. Bosh was named to the Olympic team and was an all-star last year, but for whatever reason he is lagging in all-star votes for this season. About a month ago, Bosh took to the web to boost his odds of being named to this year’s all-star team and earning a trip to New Orleans for the festivities by creating a commercial encouraging fans to vote for him. Click here to see the video on YouTube.
*** Questions for Classroom Discussion ***
1) What is viral marketing? Is this an example?
2) Can viral marketing be effective? Why or why not?
3) Will this be enough to get Chris to New Orleans? Discuss as a class.
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