Kevin Weiberg, CEO of iHoops, the new partnership between the NBA and NCAA to develop youth basketball in the U.S. joins us. Brian also has some PR advice for Mark McGwire upon his return to the media spotlight as the new hitting coach for the St. Louis Cardinals. And we examine the top headlines of the week from the world of sports business.

Chris Mike, GM of Sports Marketing for Rocket XL, joins us to discuss the impact of social media and blogs on the sports world. Maury Brown from the Bizofbaseball.com joins us to discuss the MLB Playoffs as well as the front office happenings with the Los Angeles Dodgers, whose owner Frank McCourt fired his soon to be ex-wife Dodgers CEO Jamie McCourt this week. We also discuss the sports business headlines of the week including the return of the real NBA refs to the basketball court just in time for the start of the 2009-10 NBA season.

From California to Maine, many high school athletic and student leadership programs are severely underfunded.  I work with athletic directors, coaches and business/marketing teachers every day who are searching for ideas for generating new revenue to support their programs.  In today’s blog post, I asked sponsorship and sports marketing expert Bob Burris, President of The Burris Group and author of How to Sell Sponsorships, Tickets & Popcorn, to offer a few quick tips on the subject.  Hope this helps to provide some direction as you pursue alternative means for generating revenue at your school.

Bob, in addition to being an incredibly…

Ric Bucher, ESPN’s NBA Insider joins us to discuss the top NBA business stories heading into the 2009-10 NBA season. We also look at the controversy surrounding Rush Limbaugh’s inclusion in an ownership group interested in buying the St. Louis Rams. And we examine the TV ratings for the MLB playoffs thus far.

We examine why Chicago lost out on the 2016 Summer Olympics as well as look back on conversations with Washington Huskies head football coach Steve Sarkisian and NBA referee union leader Lamell McMorris.