80% of all statistical data is entirely fabricated.

Champions aren’t made in the gyms. Champions are made from something they have deep inside them — a desire, a dream, a vision.

In our second installment of the new “guest blog” format, we are excited for the opportunity to share some excellent insight on the “art” of twittering, one of the newest strategies seemingly taking the sports marketing world by storm.  Our guest, Allison Bender, is the Director of Promotions at Boise State University Athletics and has been active in the development and implementation of a twitter campaign for the Broncos.  Today Allison shares with us several valuable tips to consider when working with twitter.  For more information about Bronco sports, please click here to visit the Boise State University Athletics webpage.

Four Twitter Tips

By Allison Bender,…