Today’s blog post marks the beginning of a new format for the Business and Entertainment Blitz (SCC’s Blog).  In an effort to share a broader industry perspective, the new format will feature several special “guest” bloggers with ties to the sports and entertainment industry who will be sharing their wisdom with our readers.  Upcoming posts will focus on content that provides readers with an insider’s look at the business of sports and entertainment as well as helpful career advice.

Leading off the new format is Dr. Heather Lawrence, a sport management educator whom I hold in a tremendously high regard.  She is an Assistant Professor of Sport…